Ardency Inn is creating cosmetics inspired by the different music scenes in New York City and the unique vibrancy that surrounds each one. James Vincent, Ardency Inn's creative director, talked with us about blue lipstick, his music muses, and "living for black eyeliner."
We love that the line is based on different NYC music scenes. Right now the line is divided into Punker, Modster and Americana. Any plans to expand the themes?
I think Ardency Inn is always looking towards new ideas and introducing new concepts in makeup. The categories Modster, Punker, and Americana are very encompassing for me. I think every makeup wearer can relate to the bold color of modster sometimes or the baddest black of punker for depth and dimension or the easy, laid back look of Americana so I am not sure we would need to introduce a new category.
Can you talk more about how you see the connection between music and makeup?
For Ardency Inn Music and makeup are completely connected. The artisty, the passion the emotion and energy that music conveys is a great inspiration for makeup. I love the idea that musicians use makeup to express individuality and personality or emotion rather than cover and conceal and I think Ardency Inn embraces that idea as well. Makeup as a positive force to show the world who you are and "Here I am" and I think music does the same thing. I start every day with a soundtrack of the day to get me prepared for whatever comes my way. i think people do that with makeup too.
Quick — recommend three Ardency Inn product to us (if we can only have three)
My must haves:
Modster Smooth Ride Supercharged Eyeliner in black. I live for black eyeliner and for men or women it makes a statement as soon as you walk into a room and stays put all day and night.
Americana Custom Coverage Concentrate for the endless possibility it provides in coverage. Complete empowerment because you mix it into your own own favorite moisturizer for east sheer, light, medium or full coverage and then just add more to make it your concealer.
Punker Unrivaled Volume & Curl Lash Wax. The lift and curl it gives to even the skimpiest lash is almost obnoxious. The only think you need to make maximum impact.
What was it like doing Joan Jett's makeup for her Nirvana tribute? Do you ever get nervous doing celeb makeup?
Joan Jett is such an influence on my aesthetic and an inspiration to me as a person. Being part of the Nirvana tribute, Hall of Fame induction, and private after party might be the most brilliant experience of my life. It was monumental. I am such a huge fan and seeing Joan join Dave, Kris, and Pat onstage while I stood a few feet away was an experience beyond words.
I do not really get nervous doing celebrity makeup. I am always excited but never really nervous. It is my job and honestly most celebrities care very little about makeup and the application as they have that experience everyday. I am more nervous when I do makeup for consumers as most of the time women want makeup for the most important days of their lives and it is very intimate.
Are there any musicians you'd like to collab with in the future for the line?
I love Banks right now and Jill Scott is like a dream for me to work with. I think there are so many young musicians out there. I see shows as much as I can and I am always on the look out.
Above: Dee Dee Penny from the Dum Dum Girls, the face of Ardency Inn's newest lookbook
What is your favorite makeup trend at the moment?
The reverse cat eye is so flattering for so many people and I love the lift it provides. Punker World's Baddest Eyeliner makes it super simple for even the most inexperienced makeup wearer. I also love mined metals on the lid. Ardency Inn new Modster Manuka Honey Enriched Pigments are perfect and long lasting and because they are the first eye shadow to use Manuca Honey to press the pigment into place they are soft and smooth and supercharged with color while providing their own priming effect.
What about your least favorite makeup trend?
Overdrawn eyebrows and instgram cut creases?! Makeup should be about the face. You never want someone to clock your makeup before they see your face. The current eyebrow and crease trend of dark, hard lines is less than exciting.
A lot of the line focuses on experimental, bold color: how do I wear blue lipstick and not look like a fool?
I love blue lipstick as a bold statement. Pair it with a soft eye with a lot of mascara and a bright cheek for the perfect summer look. If you are afraid of the dark, stain it onto the lip for a look that is more wearable but still unexpected and eye catching.