• UO Happenings: Munich Pop-Up

    Earlier this month, Urban Outfitters opened a pop-up store in heart of Munich, Germany, taking up residence for one year in a historic building that dates back to the Renaissance.

    The store is located in the Alt Akademie, a building that dates back to the 16th Century! Construction was originally ordered by William, Duke of Bavaria, to be used as a college and a Jesuit school next to his St. Michael's Church in 1583. After the expulsion of the Jesuits in 1773, the building became a cantonment for cadets of the army. Later, from 1783 to 1826, it housed the court library and archives, and then after that a school of painting and sculpture (hence the name "Academy"). After severe destruction during WWII, the space switched hands yet again, rebuilt to house the Bavarian Statistical Office. In 2012, the office relocated to the outskirts of the city, and the building became an empty opportunity for something new.

    The UO pop-up was conceived entirely as a display-build project, with a small team of European display artists spending two weeks converting the old server room to a store. At 3200 square feet, you enter the store through the main doors into a small lobby, which was repainted gray and bright orange and decorated with light boxes to set it apart from the street. Check out the video below for a peek inside the store and a look at our blow-out opening party!

    Follow the UO Munich pop-up on Facebook!