• US@UO: Nilea Alexander

    Our US@UO series is a behind-the-scenes look at UO culture. Whether we're following the stages of a new store build-out, profiling a cool UO employee, or sharing a roundup of recaps from local events, US@UO takes a look at the real people and real stories happening inside Urban Outfitters.

    This week we're stepping inside the world of Nilea Alexander, who is both the General Manager of UO's busy new Herald Square store and the co-owner of Cafe Rue Dix in Crown Heights, a neighborhood French-Senegalese restaurant she opened with her husband Lamine.  

    Nilea takes the responsibilities of two demanding jobs in stride, and we're totally inspired by her dedication to taking on big projects, both in the different roles she's played during her 11 years at UO and at the cafe, which she was led to open after realizing "there was an opportunity to contribute something that was missing" in her Brooklyn neighborhood. For this video, we shadowed Nilea through a day in the life, and learned how — from manning the UO store floor to running day-to-day ops at the restaurant — this amazing lady does it all.

    Visit Café Rue Dix
    Visit Urban Outfitters at Herald Square