• Featured Brands: Seaweed Bath Co.

    When we first heard about the Seaweed Bath Co. we immediately began reading everything we could find about them. Seaweed? In our tubs? We had to know more. Surprisingly, the benefits of seaweed are numerous – while it may be slimy (and a little creepy) in the ocean, when it’s dried and repurposed into bath products, it hydrates dry skin, acts as an anti-inflammatory, and helps reduce acidity levels in the skin.

    Several times a year, Adam and Allison Grossman, the team behind Seaweed Bath Co., head out in Portland, ME to harvest a new batch of seaweed and we joined up with them on their most recent trip to find out a little bit more about the process, what goes into each product, and the science behind the seaweed.
    Photos by Greta Rybus

    Can you tell us a little bit about yourselves and how you started working together?
    We met in college and have been together ever since. Starting The Seaweed Bath Co. has been an amazing adventure and we love working together. We have different strengths and weaknesses, so we make a great team in business and as spouses and parents. We live in Austin, Texas with our three-year-old and one-year-old daughters.

    What are your backgrounds in beauty?
    We started The Seaweed Bath Co. five years ago after discovering the benefits of bladderwrack seaweed for Adam’s severely dry, reactive skin. We started on a very personal mission to alleviate many of the skin issues Adam was facing as a result of moderate psoriasis. What we soon realized is that bladderwrack seaweed is fantastic for irritated skin conditions, but also works wonders on all skin and hair types because of its naturally nourishing and hydrating properties.

    How did you decide to start making only seaweed-based beauty products?
    Adam is a long-time psoriasis sufferer. Adam basically tried every topical medication, and we came to the end of the road with prescription medications to treat his psoriasis. We started researching natural alternatives and stumbled upon seaweed. Adam began bathing in bladderwrack seaweed we shipped in from Ireland. Soon, we found his redness, inflammation and irritation were drastically reduced because of the seaweed. Allison took notice of it and started using bladderwrack seaweed to moisturize and hydrate her “normal” skin and hair. Over the past four years, we have expanded our product line to meet the needs of our customers who want the highest-quality bath, body and hair care products.

    Can you tell us a little bit about the science behind it? What makes it work so well?
    Seaweed acts as a sponge for the minerals and nutrients found in the ocean. We use a specific type called Bladderwrack. Bladderwrack, or fucus vesiculosus, is rich in an active ingredient called Fucoidan which is a potent natural anti-inflammatory. Bladderwrack also contains a large amount of trace minerals from the nutrient-rich Atlantic Ocean, including magnesium, potassium, iron and zinc. The iodine in all seaweed helps to stimulate the thyroid and draw out heavy metals and toxins in the system.

    How do you go about harvesting the seaweed?
    Our seaweed is harvested off the coast of Maine in the cold waters of the North Atlantic Ocean. We hand-harvest in late May or early June because that is when the bladderwrack seaweed contains the most nutrients. We harvest at low-tide when little islands of bladderwrack seaweed are exposed. The seaweed is cut in a way that allows it to regenerate within 36 months to the same size or larger than we found it.

    Overall, how long does it take to harvest the seaweed each session?
    Usually three to five hours.

    Is there any particular reason that you harvest it in Portland, Maine?
    The type of seaweed we use is found in abundance in the North Atlantic Ocean where there are strong tides. Portland is turning around economically partially due to the growth of the seaweed industry there. It is important to us to help support American jobs whenever possible.

    Once the seaweed is dried out, what’s the next step?
    Once the seaweed is dried, we place it directly into our Whole Seaweed Detox Bath bags.

    Can you tell us a little bit about the recipe and design process for creating your products?
    We have conducted a ton of consumer research and have determined that the best way to use this product is in the mesh drawstring bag we provide - that allows users to choose the amount of seaweed they want in their bath. The bag contains the seaweed so it does not make a big mess in the bathtub. The way we package also allows our customers to use the seaweed as an organic fertilizer in their gardens after using it in the bath.

    Has there been something you’ve been dying to create but haven’t figured out how to execute it for whatever reason?
    A cellulite seaweed wrap at home that is user-friendly!

    What’s been the best part about owning your own beauty company?
    Working together every day and helping people.

    The hardest?
    Educating consumers about the amazing benefits of our unique products.

    What’s next for Seaweed Bath Co.?
    We are in the midst of a year-long research and development project that is going to propel the company into new categories with cutting edge science and technology in 2016 and beyond!

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