• Featured Brand: Birkenstocks


    What do you think of when you hear 'Birkenstocks'? One might imagine hippies or bellbottoms in the 70s, some 90s college students playing hacky sack on campus, or just some norm-core people trying to stay comfy. Well, whatever you thought of, you wouldn't be wrong. Birkenstocks have been around for can be considered forever, and have been adopted by a wide array of people looking to let their feet breathe and feel comfortable at the same time. The sandals even saw a surge in popularity in the past few years when certain brands began using the shoes in runway fashion shows. Read on to hear more about the company's history, to take a peek into their German factory, and to check out some of Birkenstock's vintage ads.
    Birkenstock factory photos courtesy of Style Bubble


    Birkenstock's shoemaking roots can be traced back to before the U.S. signed the Declaration of Independence—1774 to be exact—when German designer Johann Adam Birkenstock began making shoes. But it wasn't until his grandson created the first contoured insole in 1897 that Birkenstock started to become what it is today. Even though the brand has a definitive aesthetic, it's the quality of the soles that cause a fair amount of people to adopt them. Birks are extremely popular in professions where you are on your feet most of the time—especially with medical professionals. But as mentioned previously, they are perfect for anyone looking to give good support to their feet.


    Check out the awesome era-spanning ads from Birkenstock below!


    The above advertisement perfectly captures who the Birkenstock customer was around 1970 when fashion was still feeling like the end of the 60s. You've got everything from kids and families to waiters and healthcare professionals.


    The 1977 advertisement above feels way more modern, even though it was only seven years after the first ad. Bell-bottoms, tight tees, and casual Birks.


    This one is just amazing  (and if you haven't noticed, the 90s are totally back in style right now). This ad from 1992 could easily be remade today. There's just something about those jean shorts mixed with the socks and Birks. 


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