• adidas + UO: Rewina Beshue

    The future is now. For our new + exclusive adidas campaign, we teamed up with 19 up-and-coming creative minds that our shaping our cultural landscape. Scroll on to go behind the scenes of our Fall 2016 campaign and meet the creatives who are working to #createourfuture. 

    Rewina Beshue believes in the power of art to deliver a message. Currently enrolled in in San Francisco State University, the artist and designer talks to us about the importance of having supportive friends and how she works through bouts of procrastination to make great work with a global reach. 
    Lead photo by Petra Collins

    Photo by Petra Collins

    Can you tell us a bit about yourself and what you do? 
    I'm a student. I go to school at San Francisco State University. Study visual arts, graphic design, to be specific. I do a lot of animating work and a lot of visual art work.

    How did you find yourself on your current trajectory? 
    Definitely by utilizing the internet. I'm naturally a shy person, so I don't like to really share my art with people because I get really shy when people take me. I found myself talking with a friend and she told me that, "You know what? You should put yourself more out there. I know that you have a lot of people looking at you and are interested in you. Let them know what you do." One day, I decided to post about my art. It got a lot of following. A lot of people were interested in that as well.

    That’s amazing. Were there any artists you looked up to who were putting themselves out there like that? 
    A lot of my friends in the Bay Area were doing the same thing, around the same time. Azha Luckman, Apryl Fuentes, they run a zine called Shade. Shadezine. We kind of came out at the same time. We started putting our art and our work out at the same, encouraging each other. Support from your friends is really important.

    Photo by Petra Collins

    What’s the first thing you can remember making? 
    The first thing that I ever made that I was really proud of was, I animated on top of a Pharrell music video for fun. I basically highlighted his body in different colors throughout the whole entire video, which took me like 2 months. It's 7,000 frames. I remember showing that at an art show in Brooklyn, at an art show called Girl Artists Take Over. Seeing that on the screen above all these people was one of the proudest moments of my life. I look up to Pharrell. Seeing that up there, and seeing what I created, and other people enjoying it, coming up to me and asking me about it was amazing.

    What makes an image powerful? 
    Individuality and self love, I guess. Actually, I don't guess. I know being yourself is the most powerful thing ever. There's only one of you. You might as well be that one. 

    Photo by Petra Collins

    Do you feel like as an artist, with a following, do you feel like you have a certain sense of responsibility to your community, the world?
    I think it's really important to speak up about things that are troubling, like for instance, Black Lives Matter. It's a really big deal. For me to not post about it, especially with the following that I have, and not have a voice about it, would just be wrong. 

    What’s the biggest struggle you’ve had to overcome? 

    Do you still struggle with it? 
    Yeah. I think I'm naturally a really lazy person. I can look at something and start it. I know it's going to be good, but for some reason, I can't continue it. To overcome that, I look towards my mother. She's a go-getter. She grew up in the rebellion in Ethiopia in the 1970s. For her, procrastination or failure is never an answer. If she knows that I'm procrastinating on something, I get so much shit for it. She's like, "Why?" I just do it.

    How do you overcome that? 
    To overcome failure, to overcome procrastination, I just think about the outcome of the work. I know that I'm going to be proud of this project, so why not finish it? Why not go through it and make it happen? 

    Photo by Petra Collins

    If you had a chance to speak to everyone in the world, what would you tell them?
    I think I would definitely say that nobody's perfect. There's no such thing as being number one. I think equality is very important. I think people are always trying to one up each other, whether it's with race or money or anything. I think that the message I would give is that we all have to value each other and learn to value ourselves. 

    What does our future look like? 
    Stronger education systems. Less ignorance. More bliss. Ignorance is not bliss. I don't like that saying at all.

    How do you see art helping to shape that future? 
    I think art is a very powerful voice if we use it to help send a message or direct a message. Young people see people who have followers on Instagram and think, that's so cool. What they're doing is so tight. How do they do that? To influence those young minds is really important.

    Photo by Petra Collins

    Meet the Future
    Shop the Lookbook