• adidas + UO: Miko Jasmine

    The future is now. For our new + exclusive adidas campaign, we teamed up with 19 up-and-coming creative minds that our shaping our cultural landscape. Scroll on to go behind the scenes of our Fall 2016 campaign and meet the creatives who are working to #createourfuture. 

    You heard it here first: Miko Jasmine is on the verge of making it big. With a slew of projects under her belt, the musician is courting label attention from all over, waiting for the perfect moment to release her sound to the world. Read on to find out about how her songs come to life in the studio. 
    Lead photo by Petra Collins

    Photo by Petra Collins

    What’s on your mind right now? 
    Oh god, so much. Partially being scared of everything that's going on right now in the world. Partially trying to keep my mind on doing my own work and just focusing on what's new and moving forward.

    Are you making a lot of new music right now? 
    Yes. Right now I'm like wrapping my projects that I've been making over like winter and last year, and I just haven't put anything out because I have a lot of label attention and people who want me to do the right thing. For me, a matter of finishing that perfect package, and then submitting it out into the world.

    Pretend you’re in the studio, about to work on a new song. Walk us through the process. 
    I'm actually also a producer, so a lot of the stuff I start at home. I'll either start a beat and then take it to other people who I know and we finish it, or it starts through a melody that I sing. A lot of the time it starts with just me, but it's always a collaborative effort. I think people have a big misconception about that. Everyone's favorite artists all have mad writers and mad producers, and the song always goes through so many processes. Another thing people don’t realize is the mixing makes the song.

    Who do you make music for? 
    For myself. And also for people who live outside of the box and don't feel like they fit into any box, whether that's like personally or creatively. 

    What do you think other artists or musicians could do to be more inclusive of those people that are thinking outside of the box?
    I feel like fashion people are constantly pushing each other. In the art world, people are constantly pushing each other, but it feels like in music we don't always push each other. There are very few people who push each other, but then you see the mainstream is always very watery. It’s not potent or cool.

    Photo by Braina Laviena @picsfortipz 

    Do you feel like in a certain way your work transcends boundaries? 
    Yeah, I'm just like taking from all of these styles that have influenced me. I'm Hispanic, so I'm listening to Afro-Latin music. I'm listening to club music, techno music, stuff that I've experienced growing up, just like everything. R&B, hip-hop obviously. 

    What’s the biggest struggle you’ve had to endure? 
    As a musician, the biggest thing you have to overcome is opinions. I think I'm at the point where I'm over all opinions. At some point where you have to just shut off everyone else's ideas and just stick to your vision.

    What makes for a powerful song? 
    I think just the feeling. People know whether they like a song or not within like a minute, so when it comes to good music, I think it's just about making you instantly feel that thing in your chest and in your body and in your stomach.

    If you could talk to everyone in the world at once, what would you say? 
    I would say love yourself. It starts within ourselves, that's how we're going to move forward and progress in humanity.

    Photo by Petra Collins

    As a musician who's on the verge of making it big, do you feel like you have a responsibility to make the world a better place? 
    Eventually, yes. I think I'm learning  to put that responsibility towards yourself first. You can't help other people unless you help yourself.

    What will it take for us to have an awesome future? 
    I think holding each other to a standard that has to do more with the values and morality and going back to older values, cherishing people. The things we regard as having high value are things that might look good but may not necessarily be good in substance, good in content, good for your soul.

    Meet the Future
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