• adidas + UO: Keisuke Asano


    The future is now. For our new + exclusive adidas campaign, we teamed up with 19 up-and-coming creative minds that our shaping our cultural landscape. Scroll on to go behind the scenes of our Fall 2016 campaign and meet the creatives who are working to #createourfuture. 

    Japanese model Keisuke Asano has an eye for photography and a love for all things soccer. We chatted with the up-and-coming image maker and found out about his upcoming plans for his photos and who he wants to win the Euro Cup. 
    Lead photo by Petra Collins

    Photo by Petra Collins

    What’s on your mind? 
    France just lot in the Euro Cup soccer tournament. 

    Who do you want to win? 
    I want Belgium to win. They haven’t won the Euro Cup before. 

    How long did you play soccer? 
    Ten years. I stopped when I graduated from high school. 

    Where in Japan are you from? 
    Sapporo. It’s famous for beer, Sapporo Beer. I saw a guy wearing a Sapporo Beer t-shirt. I looked it up online, it was on eBay. 

    What are you doing now? 
    I’m a model. Besides modeling, I do photography as well. I started that when I was 18 and have been doing it for four years. I’m trying to build up a really good collection of prints and print a book. 

    What kind of camera do you shoot on? 
    Right now, I mostly shoot with a 6x9 camera. But I want to create large format prints and shoot 4x5. 

    What’s the first thing you can ever remember making? 
    In photography? 

    In your whole life. 
    I remember creating a bowl from clay in my house when I was young. 

    Photo by Petra Collins

    When you’re creating photos, whether you’re in front of the camera, or behind the camera, what makes for a powerful image? 
    The moment. The subject. If something dramatic is happening in front of my camera, I take it, and it generally comes out really good. 

    How do you find those kinds of moments? 
    I just keep looking. 

    What’s the biggest struggle that you’ve had to overcome? 
    I was too shy when I was a kid. In my school in Osaka, I cried at the beginning of class. It took a while to stop feeling shy. Eventually, I just got used to it. 

    Is there a moment in your career where you  felt like you had succeeded? 
    I don’t feel like I’ve succeeded. Not yet. Although I did move to New York, that was a big thing that I’ve done. 

    Was that hard? 
    Yeah, it was hard. It took nine months for me to get my visa. 

    Where do you see the fashion industry heading in the future? 
    I feel like the whole industry is really going to ascend. Everybody will be able to participate. 

    If you could speak to everyone in the world at once, what would you tell them? 
    I would say, “Just be happy. Don’t hate anybody.”

    What does our future look like?
    I don’t know, maybe aliens will come down and invade the Earth. 

    Meet the Future
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