• adidas + UO: Jorge Wright


    The future is now. For our new + exclusive adidas campaign, we teamed up with 19 up-and-coming creative minds that our shaping our cultural landscape. Scroll on to go behind the scenes of our Fall 2016 campaign and meet the creatives who are working to #createourfuture. 

    Also known as Gito, Jorge Wright is a multidisciplinary creative who’s helping to shape the style landscape. Whether he’s bringing an energetic, yet carefree attitude to the set as a stylist for Hypebeast, casting the next big editorial, or working on the other side of the camera, he works to take every project to the next level. 
    Lead photo by Petra Collins 

    Photo by Petra Collins 

    Where did the nickname Gito come from? 
    Well Jorge, is George in Spanish, so my family always called me Jorgito, which means young Jorge. If you cut off the beginning, just Gito. Yeah, it’s more complicated than I wanted it to be. 

    Can you tell us a little bit about what you do? 
    Right now I just consider myself a New York City creative because I do a lot. I do freelance styling and cast for a men’s lifestyle magazine, called Hypebeast. I dabble in some modeling and I dabble in some event hosting and emceeing. 

    Wow.
    Yeah, I get crazy. 

    Who do you create for? Do you have an audience in mind when you’re making? 
    Nowadays I've been creating for a lot of companies. Which sounds corny, but it seems that a lot of companies and brands are wanting to get the cool and kind of like giving them that creative edge has been what I've been doing. Ultimately, it's for the culture. I'm creating for the culture.

    Photo by Braina Laviena @picsfortipz

    What’s the first thing you can ever remember making? Going way back. 
    Good question. I remember I made a rap song with my sisters. I was the rapper and they were the singers. It was like R&B, mixed with rap and they did the singing part and I was the rapper. I kind of tore that verse. I think that was the first thing I actually like remember really like doing on my own that I wanted to, besides like a fucking class project.

    Do you want to do more of that? 
    No, I realized I wasn’t good at rap, in hindsight. But it got my creative juices flowing. 

    Who keeps you going?
    My family. My mom. My mom is really who makes me want to always get checks and get active and stay attractive because I love impressing her. I love when my mother is proud of me. It sounds corny, but it’s fulfilling to see my mother proud of me. 

    You mentioned you have two sister. Are you the oldest? 
    Two sisters and a brother, I’m the youngest. So I have a lot to prove. 

    When it comes to your work, what makes an image powerful for you? 
    When it’s organic. I think when an image isn’t forced, that’s the most powerful image. A lot of times when I’m at shoots it seems as if the shot that just naturally happens between the models is always the best shot, rather than something we planned and put on our mood board. I think the most natural and organic things are the best when it comes to that. 

    What can you do to help foster that organic interaction? 
    You get models who are chill. You get cool people who understand what you’re doing and aren’t stuck up. Get the right team and everything is right. 

    From being on set behind the camera to being on set in front of the camera, you’re pretty deep in the fashion industry. Where do you see fashion headed? 
    I think this has always happened in fashion, but I’m seeing how social issues are affecting fashion now. A lot of what’s going on in society, you can see through street style, the way people are going out, what people are wearing to certain events. I think that is still going to hold true, even more so with the way things are going. Fashion is reflecting that. I kind of just want to wear all black nowadays. I think social issues are really going to be the major driver of the fashion world. 

    Photo by Petra Collins 

    It feels like the boundaries that were once in place are starting to fall away. 
    Yes, totally. 

    What’s the biggest struggle you’ve had to overcome? 
    I have a crooked smile and a lazy eye. Like, I can’t close my right eye. I was kind of like the original Fetty Wap. It took a while for me to accept that and be with it and realize that it made me an individual. Overcoming that was tough enough, I’m almost there. 

    Was there anyone who helped you through it? 
    There are a lot of eye innovators in the game that not a lot of people talk about. Forest Whitaker is an eye innovator in the game. Sammy Davis Jr. is an eye innovator in the game. There are a lot of people out here who are doing amazing stuff. To see that on T.V. was definitely influential. I also think the photographers that were originally hitting me up knowing that my eye was kind of kind of wonky really helped me through it. 

    Can you tell us about the first time you felt like you succeeded in your career? 
    I cast a video editorial of over like a hundred people. All the YouTube comments were about the casting. People were saying, "Great casting, I love the diversity." It kind was like, even though validation from others shouldn't be like a driving force in your own success, but just getting validated for something that I worked so hard on and that other people recognized really like made me feel like, “Okay I actually like did a good job,” you know? I think that was like the most rewarding thing for me.

    What about a time that didn’t go so well, when you felt like you failed. 
    I feel like a fail when what I had originally planned doesn’t come to fruition. When I have to make a lot of changes, when I'm casting and I want to shoot with a lot of beautiful black women and it turns out to be one black woman. I sometimes feel like I fail because if I would have done my true vision, I feel like a project would have turned out the way I wanted it to. Sometimes there are roadblocks. 

    When you feel like you compromised.
    Yeah, compromise is annoying for me. 

    If you could speak and have the whole world listen, what would you say? 
    I just came back from Tokyo and everybody there is so thoughtful. I think, beyond being kind, people should be thoughtful and should think about the next person. That’s what I would need to tell people: thoughtfulness is key to survival. You know what I’m saying? Be thoughtful. 

    Photo by Petra Collins 

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