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Employee of the Month:

Kari Rosenfeld

Interview by Ally Mullen

Our Assistant Photo Producer (and loyal Austinite) Kari Rosenfeld tells us all about her job, her style and her hometown.
Hi Kari!
Tell us what you do here at UO.

I'm the assistant producer for the catalog—I assist the moment maker.

What is a typical day at work like?

In the office, the senior producer and I do a lot of writing emails, making sure people get paid, schedules, budgets, and all the other fun details that go into making a photo shoot a successful functioning one. The most interesting thing for me though is working with the art director and senior producer to find models and locations. I think your subject and space are imperative to any photograph. You really do tell a story with them so you have to be discerning and think about the entire story you're trying to tell and who you're telling it to, as well as what works with the photographer's vision and the direction of the clothes and styling.

When we're on shoots, it's trying to figure out how to do that in real time. We're in Cape Town now shooting the summer catalog with Rene Vaile and today we've just been herding models all over the city finding locations, chasing light and running from rain. Shoots are usually pretty mental and can feel like a comedy of errors, but they provide some human growth and it all happens with some great people.

What did you do before you came to work for us?

I did some freelance photography, helped out on some music videos and photo shoots, worked for Transmission Events (focusing on Fun Fun Fun Fest and then SXSW), was Jim Eno's (SPOON and Public Hi-Fi studio) personal assistant. Honestly, the movie Slacker can be pretty accurate to Austin—I hung out a lot with some great, great friends while I was figuring out what I wanted to do next.

How would you describe Austin in five words?

Hot, beautiful, peaceful/lazy, unique, "creative"

Where are your five places to go in Austin?

The front porch of the house I used to live in, Thunderbird Coffee, Mi Madre's or anywhere with decent Mexican, Commons Ford Park, and one of the many bars that you can sit outside at a picnic table for hours.

How many SXSWs did you attend and what was your favorite year so far and why?

Three. I think this past year was my favorite. After being involved in music for a bit I had come to know a lot more people so it felt a lot more personal—like the whole city had turned into a bonkers house party.

What was the best performance you've ever seen?

I would have to say it was Mount Kimbie two years ago. I accidentally stumbled upon their show at small bar on East 6th—it was the first time I’d ever heard their music and was blown away. It was intimate and unique and began a continued love for a band.

SXSW involves a lot of partying. What was one of your most memorable experiences at the festival?

Oh god, watching Psychic TV perform in an Austin cyber-goth bar then ending up in a karaoke room with the ghosts of music's past, present and future all singing "Wonderwall." Watching A$AP deck a dude in the face. I think my first two SXSW were my rites of passage—just brimmed with naive, hilarious, and very memorable stories. You always just end up weird places with crazy people.

What do you think makes music festivals so special to people?

Music is a really distinct medium—it's intangible and extremely vulnerable so it's experiential in a way that no other form of art is. So with live music, you're gathering all of these people with the intention of all of them partaking in this common emotional, intellectual, and circumstantial experience. A mass amount of people all have this same common experience: it is crazy powerful to feel that connection with so many people.

You've become known for your style in and out of the office. Where do you get your inspiration?

Fashion is just a visual medium and can be like any other form of creative expression so I feel like I draw ideas from everywhere, and other artists and try and translate them and have fun with it.

Practically speaking, I look a lot to the ‘70s and early ‘90s—they're both playful and funny and bold but subtle. I’ve also seen that the more I feel like my style progresses the more I regress to the style of myself as a child in the ‘90s.

Where do you get most of your clothing?

Where are your five favorite places to shop for clothes in/around Austin?

Prototype Vintage, Feathers Boutique, Kick Pleat, Spartan, and all of the Goodwills, Thrift Ways, and Salvation Armys— thrifting in Texas is super good.


Philly or Austin

Texas Forever

Romper, a dress, or a two-piece outfit

A jumpsuit for every occasion.

Way too hot or rain the whole time?

Way too hot.

BBQ or Tacos?


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