Burger initially released singles from their favorite bands, such as The Go and Nobunny, on cassette for affordability, but continued to release on the outdated medium due to the quick turnaround time and the ability to provide their customers with a tangible collector's item. Before Bohrman and Rickard knew it, the label had brought interest back to an abandoned analogue format. Working with numerous bands over the years, including Together Pangea, Vision, Summer Twins, The Aquadolls and Tomorrow's Tulips, Burger Records has proven its knack for discovering and working with bands that perfectly embody effortlessly cool Cali vibes, and created a cult following in the process.
Finding more success with the ongoing releases of their well-curated singles and EPs (most on cassette but some on vinyl and CD) and the opening of their own record store in Fullerton, CA in 2009, the label decided to branch out into the music festival scene in 2012 with their Burgerama festival. Taking place in L.A. and showcasing many of Burger's own artists, the festival was an instant hit. After selling out the weekend-long event in 2013, the label has more in the works. What's next for the Burger? Bohrman and Rickard are kicking a few concepts around including a Burger museum and a Burger joint with a permanent stage to showcase their favorite artists. Judging by their reputation, anything is possible for the Burger brand.