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BEHIND THE SCENES: Blood Orange

BEHIND THE SCENES:

Blood Orange

The next in our UO Music Video Series, Gia Coppola teams up with Dev Hynes to direct Blood Orange's "You're Not Good Enough." The video follows the release of Palo Alto, also directed by Coppola and featuring a dreamy soundtrack full of tracks by the musician. Here, we follow Dev, Gia, and the rest of the crew behind the scenes for a closer look at the making of "You're Not Good Enough."


Photography by Sam Monkarsh

The UO Music Video Series is our innovative approach to new music, pairing emerging artists with talented directors to make artful music videos. Since 2010, we've produced over a dozen music videos in collaboration with our favorite artists, labels, and directors, who retain full creative control over their projects.

Over the past few years, we've supported a wonderfully curated selection of artists and musicians, including Washed Out, Tame Impala, The Walkmen, Black Lips, The War on Drugs, Beach Fossils, Frankie Rose, Liars, and many more. The ongoing music video sponsorship program continues with Blood Orange's "You're Not Good Enough," the eighteenth in the UO Music Video Series.

To celebrate the new music video release, stop by our new Herald Square store on Thursday, June 12 from 2-3pm, where director Gia Coppola and Blood Orange's Dev Hynes will join us for a For The Record appearance and vinyl signing.