Patagonia is one of those rare brands that values the stories people live in their clothes more than the clothes themselves. Stemming from their decidedly un-corporate founder down to their minimal and functional clothes, the company focus has always been on adventure more than profit.
In that same vein, Patagonia recently launched Worn Wear, a companion to their already awesome Tumblr, this one devoted exclusively to sharing stories of well-loved Patagonia garments and the journeys they helped make possible. Be sure to follow for killer vintage outdoor pics, including some naked man-butt (y'know, if that's your thing,) and some insightful bits of outerwear history. -Angelo