• What I'm Taking To Coachella: Albert

    Name: Albert Samuels
    Occupation: Merchandiser Assistant for Alternative Apparel

    What are you most looking forward to about this year's festival?
    Love the ability to catch such an eclectic group of music all in one spot. Coachella provides the perfect stomping grounds for discovery, as you never know what you will stumble upon.

    What are you packing and why?

    Alternative Bahia Henley Tee
    Light and breezy, perfect for the hot Coachella days and transitions well to the cooler nights.

    Alternative Wall Ball Tank Top

    Great classic striped tank for when I'm enjoying the early afternoon sets under the sun.

    Alternative The Champ Colorblock Crew Sweatshirt
    Can't leave home without a fleece piece in case the temp drops.

    New Balance X Herschel Supply Co. U420 Sneaker
    A great collaboration sneaker that will keep my feet comfortable walking back and forth between sets and getting my groove on.

    Vanishing Elephant Drawstring Board Short
    Slick pair of short boardies with a little pop of printed funk.

    Super 49er Aviator Sunglasses
    A classic frame with the perfect mix of style & much needed UV protection.