• UO Studio Visits: Chinatown Market


    Meet Michael Cherman, the man behind Chinatown Market and our latest UO Home collab. A fashion veteran, Cherman’s newest brand aims to capture the spirit of NYC’s Canal St. with a cheeky collection of home goods.
    Photos by Cara Robbins


    Michael Cherman has been working in fashion for years, including a stint at Nike and founding the brand ICNY, but he tries not to take fashion too seriously. His latest creative outlet, Chinatown Market, aims to capture the spirit of bootleg culture without compromising Michael's love of design and graphic tees. 

    The idea behind Chinatown Market was born from Michael's memories of shopping on Canal Street as a teenager, buying bootleg watches and knockoff wallets. While Chinatown Market won't be selling you a fake Rolex anytime soon, the brand plays with design and knockoff culture in a way that, ironically, feels entirely authentic.

    Above: Michael working at home in his studio

    Browsing through Michael's latest releases on Instagram, you'll find the Chinatown Market name reworked into well-known brand labels, '00s-inspired rhinestone hoodies, and the brand's "Thank You Have A Nice Day" on everything from tote bags to t-shirts, each of them a design with special meaning to Michael.

    Michael's taste extends to his studio as well, showcasing a variety of funky graphic signs, Chinatown Market collaboration pieces, and old advertisement pages, showing that the places where he digs up his inspiration is vast and widespread.


    Michael's UO collaboration incorporates some of his most-loved graphics into items for the home (see his Roses Sheet Set and the Thank You Blanket). Along with bedding, his collaboration also includes doormats, glasses, stationery, and even a watering can. Prices for the collection start at $5 for a Chinatown Market rose shaped pen and go up to $99 for the sheet set. (Fun fact: each sheet set is priced the same, regardless of size!)

    Above: Roses Sheet Set and Chill Out Throw Pillow


    See more from Michael on his Instagram
    Shop Chinatown Market