This weekend, we teamed up with Juicy Couture to throw a '00s-inspired launch party at Space 15 Twenty that celebrated our just-launched Juicy Couture for UO collaboration. Along with a special early preview of the entire collection, fans were also treated to a free performance by superstar (and Juicy Couture lover) Tinashe.
While waiting for Tinashe to take the stage, guests were able to browse the full collection, pose for pics in a Flipbooth photo booth, and satisfy their sweet tooth with a mega spread of candy. Any guests who purchased Juicy Couture merch were also able to add on custom embroidery to their new tracksuits thanks to Lot, Stock and Barrel.
When Tinashe took the stage at the end of the night, the crowd was ready, jamming out to her songs "Company" and "All Hands on Deck" as Tinashe danced in a custom Juicy tracksuit. Below, take a look at some of our favorite photos + a video from the night and if you're feeling the Juicy love, check out the full collection here.
Photos by Dana Lynn
Enjoying just some of the candy that was out for the guests.
Yes, that's the new Juicy collection! We love the mini backpacks and can't wait to channel Paris Hilton 2004 vibes all year long.
The most popular item of the night was the Juicy Cropped Zip Hoodie Jacket (seen above!).
Tinashe's Juicy Couture photos were on display all over Space 15 Twenty. Outfit inspo, for sure.
Cheesing for the photobooth.
Cute guests and their candy!
Yes, those are Juicy Couture pom pom keychains!
Just one example of the custom embroidery done by Lot, Stock and Barrel. A lot of high school dreams came true this night.
Fans hung out in the store all day (literally!) waiting for 6pm and the chance to get their wristbands. That's commitment.
Almost showtime! Guests were lined up and excited to see Tinashe in the flesh.
Tinashe in her custom Juicy tracksuit, blowing the crowd away.
The place was packed and people were even watching the performance from the rooftop (!!!) to the jammed courtyard.
Working it to "Company."
Thanks to everyone who came out and to Tinashe for putting on a killer show!