• UO Happenings: 30-Year Anniversary Party at UO Soho

    Happy 30-Year Anniversary to UO Soho! Last week we gathered in NYC to celebrate with music, designer pop-ups, and an all-out party in the store. Read on to see more about how it all went down.
    Photos by Heidi Lee

    Getting personal with a custom embroidery station with B.Blakeley

    Lulu Planters setup (read our interview with Andrew from Lulu on the blog here)

    The designers behind interdisciplinary line Beton

    Handmade wares from Hyena MFG

    Getting a rosewater mist pick-me-up at the Mario Badescu beauty pop-up

    Our awesome store team celebrating the night

    Swag bags, with proceeds donated to Housing Works

    UO Display Artist Brian Goodhart — AKA Copout!

    Goldlink + Flo Kennedy !!

    We love you, UO Soho!