• UO Happenings: 30-Year Anniversary Party at UO Soho


    Happy 30-Year Anniversary to UO Soho! Last week we gathered in NYC to celebrate with music, designer pop-ups, and an all-out party in the store. Read on to see more about how it all went down.
    Photos by Heidi Lee


    Getting personal with a custom embroidery station with B.Blakeley


    Lulu Planters setup (read our interview with Andrew from Lulu on the blog here)


    The designers behind interdisciplinary line Beton


    Handmade wares from Hyena MFG


    Getting a rosewater mist pick-me-up at the Mario Badescu beauty pop-up


    Our awesome store team celebrating the night


    Swag bags, with proceeds donated to Housing Works


    UO Display Artist Brian Goodhart — AKA Copout!


    Goldlink + Flo Kennedy !!


    We love you, UO Soho!