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UO First Look: Herald Square


In the heart of New York City’s Herald Square (1333 Broadway), we will be opening our newest store on Saturday, June 7, 2014. Take a sneak peek at all the multi-level shop has to offer.





Amoeba Music
One of the permanent shops in our Herald Square location will be Amoeba Music. Hailing from California, the record company will bring a curated assortment of over 400 vintage vinyl titles that can only be found in our Herald Square location. Amoeba has been a mainstay of the vinyl community out in California since 1990, and we're excited to bring their extensive knowledge to the East coast.





Tortoise Blonde Shop
Another permanent feature of our Herald Square shop will be Tortoise & Blonde, an eyewear company who opened a successful shop-in-shop last year in our Soho location. The company provides a myriad of options for eyeglasses, and will also offer UO customers an exclusive collection of sunglasses. Evan Weisfeld, who founded the company with his father Dr. Steven Weisfeld, a licensed optometrist, says “We are extremely humbled and appreciative to be able to represent T&B on one of the busiest street corners in the world, especially with a brand like UO who has supported us since the beginning.”





Three Potato Four Souvenir Shop
One of our favorite Philadelphia-based brands, Three Potato Four, will be curating an exclusive souvenir shop for the Herald Square store that will feature NYC-related tchotchkes with a minimalist design. Pictured above is just a small sampling of their souvenir collection.





Hairroin Salon
We're also excited to announce that Los Angeles-based Hairroin Salon will permanently occupy a portion of the first floor. The full service salon specializes in cuts, colors and extensions, and serves men and women of all hair types, making it totally easy to grab a quick cut while still being able to shop the rest of the store. Janine Jarman, owner of Hairroin Salon, says, “Working with Urban Outfitters, we’re able to be part of an exciting new concept in beauty, and I hope we can partner on more salons in the future!”





Intelligentsia Coffee
Rounding out the rest of the shops is Chicago-based Intelligentsia Coffee, who will occupy a 900 square foot space on the ground level of the store and will have their own entrance. Their Herald Square coffee bar is their second NYC location and will provide customers with the service Intelligentsia is known for—sourcing, developing, roasting and delivering the best coffee in the world.