• UO Denim: Melanie Kieback

    Denim forever. In the spirit of the timeless, forever favorite fabric, we're highlighting how some inspiring individuals from all over the world style their own unique spins on our BDG denim. See all our BDG stories here.

    We talk to blogger and influencer Melanie Kieback (@vanellimelli) about her top denim styling tips and the best cafes in Berlin.

    Tell us a bit about you and how becoming an influencer started for you.
    I started my blog as a diary when I was 13 years old. When I got my first smartphone back in 2012 my followers asked me to show some more of my personal life, so I began to post pictures on Instagram. My account really started to grow when I was sailing and backpacking from Thailand to Bali back in 2014. When I was back in Germany things started to work out really well with Instagram and the blog and I also started to make videos on YouTube.

    Where are you from and what are your favorite shopping destinations, hang-out spots and go-to restaurants?
    I am born and raised in Berlin, Germany. I love shopping around in Mitte because all my favorite shops are nearby. You can also find one or two good vintage stores, concept stores and little designer stores there, good food and nice cafes. I like to hang out in Kreuzberg and Neukölln the most. The "Tempelhofer Feld" (an old shut down airport area) is my absolute favorite place next to the "Landwehrkanal" (Admiralbrücke) to spend my summer days! I love to have a good falafel like "Maroush" at Kotbusser Tor (Kreuzberg), vegan pizza at "da Giorgio's" (Wedding) or some healthy soul food from "Roamers". Also, I am a huge fan of the Asian cuisine! Places to check out: "yam yam", "umami", "cocolo ramen", "chen che"...

    Can you tell us a bit about your personal style?
    I don't like to categorize and I love trying around a lot lately, but you can probably always find at least one thrifted item completing my outfit on a daily basis. Vintage pieces and items that look like from another era are totally my thing. Also, I am all about being comfortable and I definitely have a big passion for sunglasses and black boots!


    What do you love about denim and what are your key styling tips for wearing denim?
    I love that you can pair denim with literally EVERYTHING. One of my go-to outfits is a good pair of jeans and a print shirt. A cool belt and some sneakers or boots and I am ready to go. 

    What is your go-to jeans fit and why?
    I have been wearing skinny fits for the past 8 years straight and they are still a good go to. But ever since the mom jeans started to be a thing, my denim became more and more loungy. As I said I love being comfortable! I also love high waisted fits, because my legs aren't the longest, haha and I am a big fan of showing the ankles (almost always rolling up the legs).

    What are your favorite styles in our UO BDG Denim range?
    I fell in love with the Flood 100%! Amazing fit, flatters the figure, super soft and cut off ends which I am a big fan of. Also, the Jessye style is one of my new staple pieces in my wardrobe. A little edgy but not too much, so that every outfit looks effortlessly cool! 

    Follow Mel on Instagram
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