• UO Beauty: Say Hello to Milk Makeup's Blur Foundation


    The newest product from Milk Makeup, Blur Foundation, gives you airbrushed, selfie-perfect skin IRL — and with 16 shades to choose from, we can see this product becoming an immediate must-have for everyone.

    Above: Milk Makeup Blur Foundation in Deep

    On the heels of the brand's success with its Blur Stick and Blur Spray, Milk Makeup has gone one step further with the "Blur" line and created Blur Foundation, a silicone-free foundation that uses microspheres to blur fine lines and smooth skin.

    While the Blur Stick, a fan favorite, is used as a mattifying primer and the Blur Spray is used as a setting spray, Blur Foundation is a full-coverage foundation that's meant to be used in between the two steps (and is also the first full-coverage foundation from the brand).

    Clockwise from top left: Blur Foundation in Golden Light, Golden Sand, Ivory and Honey

    Coming in 16 different shades, the foundation is meant for a variety of skintones and gives a smooth, matte finish that feels lightweight, like a moisturizer. The formulation is also vegan and oil-free, a bonus for all sensitive skin out there. The brand promises a soft focus, non-drying formula that's flattering on all skin types.

    The packaging has also been thought out carefully: the no-drip tube minimizes air exposure and eliminates spills, something that's evident as soon as you pick up the bottle. (If you're unable to get your hands on it, check out some of the videos from the brand that show their models vigorously shaking the bottle without any product spilling out.)

    Clockwise from top left: Blur Foundation in Light, Medium, Medium Tan and Medium Light

    To apply the Blur Foundation, Milk Makeup recommends using their Dab + Blend Applicator, a cute, teardrop shaped silicone applicator that doesn't suck up any excess product, but fingers or a damp makeup sponge will work just as well.

    Milk recommends dabbing some of the product directly onto the silicone sponge and then blending into the skin. The result is flawless, matte skin - blurred to perfection.

    Clockwise from top left: Blur Foundation in Tan, Toffee, Warm Medium and Warm Deep


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