• Spotlight on: Unbranded Denim

    Unbranded is the brand with "no branding; no washes; no embroidery; no ad campaigns; no celebrities." Created by denim-fanatic Brandon Svarc, Unbranded is made with 14.5 oz selvedge denim that's woven on old-school shuttle looms and can't be mass-produced. "Denim is in my blood," Svarc says. "My family has been in this industry for over 58 years. I started Unbranded as a concept to provide 'product value' to the consumer. I think it’s silly that people have to pay for all the branding, advertising, etc., when they buy a pair of jeans. So with Unbranded, we decided to be exactly the opposite of all the bullshit in the industry. We won’t sell 'glamour' or 'design' or 'celebrities'... just jeans."

    Shop Unbranded.