RAFW 2011: Stolen Girlfriends Club
Anyone who has covered a fashion week anywhere knows that a hellavalotta hours go into seven minutes (if that) of catwalk. So for this year's upcoming Australian Fashion Week (RAFW) we decided to grab our favorite designers before they hit the runway. First up is Marc Moore and the gang from Stolen Girlfriend's Club. - Nadia
What is your latest collection, "The Big Comedown," all about?
It's all about falling in and out of love – the lightness and dreamy state when you're in that bubble, contrasted with the pain, angst and bitterness of being dumped. I'm always searching for two opposing themes for each collection. We have collaborated with a fine artist called Karl Maughan for the signature print of this collection. I was really moved by his work. Everything seems so perfect in his paintings but when you look a little deeper you can see a darker, ominous side. It's probably the most color we have ever used in a collection and the signature print is kinda crazy – after manipulating Karl's work in Photoshop the result is a super modern kaleidoscope of gardens and garden paths. The signature print from Stolen Girlfriends' latest collection.
We have also added this gothic-style paneling to toughen the print up – it gives the garments this feeling of body armor. Our muses for this collection are still the same. We always draw inspiration from our girlfriends and wives because they dress mega-fierce. If I can design something that they will love then I'm happy. I think they will like a lot of this collection...fingers crossed!Marc's "fully random" desk wall / inspiration board.
How many hands on deck does it take to get ready for a fashion week? Quite a few. In the design department there is myself and Carina, we work side-by-side along with all our makers to develop the collection samples. Then we have our good friend Zara who styles the collection and puts the looks together.
Carina isn't afraid to get her hands dirty.
Our main logistics guy, Hamish, ensures all the collection samples are shipped to Sydney in time for our model fittings– this is important! We have a full PR team (Little Hero) in Australia. Rae, Tanya and Dane all work on the press for the show, invitations and seating configurations and also sponsorship for the show.
Zara has the styling under control.
Our trusty producers at Alias Creative, Ali and Natalie, do all the ground work leading up to the event. They locate and secure the venue for the show, work out all the logistics of putting the show on, coordinate the special effects we need for production, manage our show budget, arrange model castings and call the actual show. As we are not based in Sydney, we really need to trust the people there to ensure the show is amazing. It's a scary thing when you're so far away and you have to coordinate via telephone, email and Skype. Luckily we have great teams here and in Sydney now.
Hamish and Pascale spend some quality time with a logistics spreadsheet.
What music are you playing to razz up for RAFW?
Right now I'm listening to a playlist that I made last time I was in NYC – it's called "New York!!". It's pretty diverse, basically just songs that remind me of New York in some way. Bands like The Velvet Underground, Ryan Adams, Phoenix, Jay-Z, The War on Drugs, The Smiths, Q Lazzaurs, Yeasayer, The XX, Hole, The Strokes, Florence and the Machine, Mark Ronson and Cut Copy.
Stolen Girlfriends Club show at RAFW is on May 6.