En route to launch a Victory Press pop-up event at our Los Angeles-based concept store Space 15 Twenty, Jess and Jonathan drove across the country, visiting American factories and getting up close and personal with the country’s great outdoors. Here, the design duo lets us in on every adventure of their nationwide trek.
How did you two come together and launch Victory Press?
Jess: Jonathan grew up in South Philadelphia skating. He was heavy into grafitti and hip hop, and he spent his summers at the Jersey Shore. I grew up in Virginia Beach surrounded by surfing and skateboarding, and as a teenager photographed every punk and hardcore band that came through my town. We met about five years ago in Vinegar Hill, a small neighborhood in Brooklyn. We both were obsessed with 1980s and ‘90s vintage clothing and we had the same taste in art and music, so we became best friends. We decided to start a clothing line out of a shared realization that outdoors wear just wasn't cool. We wanted to make outdoors wear that like-minded people want to wear.
Tell us about the Victory Press pop-up that brought you across the country!
Our friend Kyle came to our studio one day and proposed we set up shop at Space 15 Twenty for the summer of 2014. As a new brand, we were stoked on the opportunity to build out a space with our creative vision and spread our ideas to the West Coast. So, we though it was only appropriate to see the country on our way here so we can tell our story to you.
What was your favorite city or pit-stop along the way?
Mystic Hot Springs, Utah was by far the most interesting destination. We spent a few hours soaking in old claw foot tubs filed in with mineral rich hot springs with epic views of the Utah Mountains. Mystic Mike, who hosts the property, has an extensive collection of posters and stickers he's illustrated for touring bands, including the Grateful Dead. He also has a YouTube channel where he hosts live music and does an awesome job recording. There is also a collection of buses previously owned by Deadheads, for which you can rent and sleep over, if you want. It was truly a mystical moment. And then there was Yellowstone National Park—there are no words for how beautiful it is there.
Any travel mishaps?
Not really. We had good vibes on our side!
What was your day-to-day life like on the road?
We woke up. I'd heat us up some Grady's Coffee we cold brewed the night before. I might have some time to make breakfast while the boys break down the camp. If not, it was Early Bird Granola and yogurt and then we were on the road. Some days were long drives—almost 14 hours. We literally drove until it was time to sleep. Our meals that day would be "Jon's Back Seat Turkey Sandwiches" and the good old gas station special. The other days we'd drive for six hours or so and set up camp. We'd cook chili or hamburgers, relax, shoot our BB gun, then go to sleep extra early, wake up, maybe do a hike and then hit the road again. We were lucky enough to spend a good stint in Yellowstone and Utah where we could meander a little more and soak up the environment. We drove through 15 states in seven days, so there wasn't a whole lot of time to stay idle.
What were some of the best and worst meals you had while traveling?
The best meal was the chili we cooked over campfire the first night in Yellowstone. We brought our cast iron dutch oven and made a slow cooked chili and cornbread. We set up camp with the Grand Teton mountains as our backdrop, with no other human in site. It was magical. We actually ruled on the food tip. Even the sixth time we had turkey sandwiches, they were delicious!
What are your top five travel essentials?
Our trusty Birkenstocks, Oberto Beef Jerky, Snowpeak Titanium Stove, our dog, Jasper, and Santa Maria Novella Potpourri (for the stinky truck).
What advice would you give to someone about to embark on a cross-country trip?
Give yourself a good month because there is too much awesomeness to see.
The Victory Press x Ours Gallery summer pop-up shop at Space 15 Twenty (1520 N. Cahunega Blvd) is open now and runs through July 27, 2014.