112109

Urban Outfitters

From San Francisco

10/06/09 11:32AM

Levi's Go Forth Fortune

After a spate of some of the coolest, most spine-tingling advertising we've seen in a long time, Levi's is launching a nationwide treasure hunt that includes listening to clues online and then embarking on a real-world search for more. The prize? $100,000. Holy holy...that's a lot more than a free bottle of Sprite (like 99,999 more, to be exact).

DIGG TWITTER FACEBOOK MYSPACE

Sign up for the UO Blog Newsletter