Levi's Go Forth Fortune
After a spate of some of the coolest, most spine-tingling advertising we've seen in a long time, Levi's is launching a nationwide treasure hunt that includes listening to clues online and then embarking on a real-world search for more. The prize? $100,000. Holy holy...that's a lot more than a free bottle of Sprite (like 99,999 more, to be exact).
