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Happenings: Urban Outfitters Heads to DTLA


Once home to a booming theater district, Downtown Los Angeles is reemerging as a bright light in the big city. The iconic streetcar is being brought back to Broadway, where Urban Outfitters debuted a new location on December 18 inside one of L.A.'s architectural gems, the Rialto Theatre building, which originally opened its doors in 1917. 


Located between the famous blue Eastern Building and Chinatown, the Rialto had fallen into disrepair, closing in 1987, but through the Bringing Back Broadway initiative, the new UO location is a pioneer in breathing new life into Downtown, where you can now grab a slice at NYC pizza legends Two Boots next door and soon stay at the Ace Hotel, set to open in the former United Artists studio building down the street.




With the Rialto Theatre marquee shining bright outside (lovingly restored along with the theater's original doors), inside you'll find a colossal selection of alphabetized vinyl records and a specially curated crop of Urban Renewal's latest vintage and re-worked finds. Suede fringe jackets mix with neon New Balance sneakers and vintage Fender and Gibson guitars line the walls, reflecting the eclectic style of the neighborhood's young denizens. The huge projection screen at the the rear of the store is a nice nod to the building's history, and will host a rotating selection of visual stimuli for your viewing pleasure. —Maddie Sensible