Happenings: The Impossible Tour
Impossible made a stop this week at Urban Outfitters Costa Mesa to set up their unbelievably cool portable pop-up shop in the form of a silver Airstream trailer. Impossible USA is traveling around the country until October 2014 to share the power of the Polaroid. I met up with two of the guys from Impossible, Kyle and Mitch, to learn a little bit more about what's going on inside the trailer, nicknamed "Silver Shade."
Inside Silver Shade you'll find tons of film, cameras, and an even cooler photo booth. Mitch and Kyle also lead workshops in the little nook on the left side of the trailer (which looks like it came straight out of the 1960s). Curious individuals can step inside and try out the various films and cameras as well as learn all about what Impossible is doing. While there, Mitch taught me how to use the brand's new iLab, which allows you to take a photo on your iPhone, attach it to a Polaroid camera and then print a true Polaroid. It's totally cool, so definitely give it a try if you find the tour stopping in your town.
Silver Shade just got back from Coachella and will be stopping at various UO locations throughout the year. Visit Silver Shade when it comes to your town and give analog film life again! —Maddie