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Featured Brand: Reebok x Garbstore

We're excited to debut a cool new shoe collaboration from Reebok and Garbstore this week that (literally) turns old-school Reeboks inside-out. The shoes in the collab take the idea of using the materials that are traditionally on the inside of classic sneakers and instead putting them front and center. We're well-versed in Reebok but wanted to dig up a bit more on Garbstore, the awesome British line they partnered with on this. 


Above: The Notting Hill home base of Garbstore


Garbstore is the brainchild of London-based designer Ian Paley, who worked for brands like Levi's, Burberry, and Paul Smith before branching out to develop his own line. Lucky for us, last fall the Brit brand moved stateside with an LA store where they stock their whole collection along with a couple US exclusives. 



Garbstore is rooted in history, taking cues from pieces produced in the 1940s and 1950s and reinterpreting them with a modern edge (or what Paley refers to as becoming "unfamiliar vintage") — garments that could have existed in the past but have been altered to become something else. The brand is also noted for its quality — looking to Japanese craftmanship and superior materials in the production of each collection. 


Above: LA meets UK in the SS14 Garbstore collection


This is the third year Reebok and Garbstore have worked together to produce shoes that riff on each of the brand's ideals: classics with a twist. This collection takes classic shapes of Reebok sneakers and alters them with unexpected details: exterior stitching, muted colorways, and heavy contrast. It's a fresh update for fall; we're into it. 



Above: watch more on the collab via Hypebeast, courtesy of Garbstore