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Featured Brand: Champion x UO


For nearly 100 years, Champion has been leading the pack when it comes to comfortable, sportswear basics. The brand's influences run deep, and they even invented certain styles that are now ubiquitous in American sportswear; for example, hoodies and mesh uniforms were both born at Champion, which is a pretty incredible feat when considering what staples they've become in the American wardrobe.





Recently, the brand has been finding a following with the younger, more fashionable crowd by blending its classic basics with the more innovative designs of current streetwear labels. In the past year alone, Champion has seen collaborations with Stussy, Supreme and Herschel, just to name a few. Continuing to build its portfolio and reach, Champion's most recent collaboration with Urban Outfitters draws inspiration from archival Champion silhouettes and filters them through a modern lens (think "updated '80s"). The collection highlights classics from the late '70s and early '80s, as seen in the pictured vintage ads, and consists of fleece joggers, a Champion logo hoodie, and a transitional weight letterman jacket in a fabric mix of fleece and wool blend. The Champion x UO collection will be available in stores and online.



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