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Studio Visit: Three Potato Four

Stu Eli and Janet Morales are moving away from owls, beards, and "I Heart NY" sweatshirts. The couple's seven-year-old brand, Three Potato Four, is a line of homewares, accessories and ephemera, for which they design and source U.S. manufacturers for antique-inspired objects. What began as an online platform to fund a mutual obsession with the thrill-of-the-hunt quickly evolved into a full-fledged business, eventually allowing Stu and Janet to create their own line of new items based on favorite vintage and Americana discoveries.  Studio visit photography by Michael A. Muller

Three Potato Four recently collaborated with Urban Outfitters' new Herald Square location on Souvenir Shop, a pop-up gift stand inside the store that offers an exclusive collection of New York-inspired objects. 

This weekend, the Souvenir Shop will pay homage to summer travels (or wanderlust) with a special postcard event. A variety of 3P4-designed NYC postcards will be available for customers to send a special message home—with pens, stamps, and a UO artist-designed mailbox included. 

Looking forward to the event, we took a quick trip to the 3P4 headquarters in small-town Pennsylvania, where we explored their studio and chatted about Charlie Brown ephemera, moving away from tchotchkes, and keeping up with trends. (If you're wondering, whales and owls are out; typography is in.)

Above: The 3P4 studio pegboard, including souvenir pendants, arrows, and a knot reference guide.

Can you tell us more about how 3P4 started? 
Stu: We started the company in 2007 as on online retail business, wanting to sell gifts, housewares, and fun novelty things from overseas that you couldn't find regularly over here. We also had a good bit of antiques, which sold really well so we decided to focus on shaping the business around that. After awhile we got into producing, sourcing, and manufacturing our own items in the United States based on the best-found or most-favorited vintage pieces. 

So this was really on the forefront of the whole Americana-influenced aesthetic that's been so big over the last few years. 
Stu: It was totally right-place, right-time; [when we started] the only place you could really shop for antiques online was on eBay. I think Etsy only had two vintage sellers at that time. All of that was in its infancy. 

Above: Framed maps, a 1950s circus poster, a mounted wooden first aid kit, and an illustrated guide to flowers

How have you avoided getting stuck in that genre? 
Stu: We've had to change our business every year based on trends and what's hot.  When we started it was all owls! 
Janet: It also helps that we have different taste and different backgrounds. 
Stu: Yeah, she has a design background and mine is in business. We are also into different things: I love '70s-'80s fun novelty stuff, like motorcycle-meets-MAD Magazine, with a touch of humor. There's so much seriousness with trends that feel really outdoors and camping-centered and, like, 'I'm an Adirondack Mountains man.'

So no more beards? 
Stu: No more beards.  

Above: Piles of paper ephemera fill a huge table in the studio wall, ranging from postcards and ticket stubs to cigar receipts and printed french fry bags. 3P4 sells "Paper Packs" of unique ephemera, each filled with a combination of numbers, type, pattern, graphics, and color.  

What about you, Janet? 
Janet: My style was originally more feminine, that's when DIY was really big. I'm a designer so I'm always drawn to things with nice type and that feel graphic.  

Above: An inventory of 3P4's linen portraits (and a taped-up reference for packing). Each of the paintings in the Portrait Study Series is based on original found early Twentieth Century artwork.

What about your own collections? What objects are you most drawn toward? 
Stu: When we first started we were big collectors: Mid-century stuff, ephemera, natural history… 
Janet: Lots of vials and specimens. 
Stu: Right. But since we've bought so much and it's passed through our hands, it's less that we keep. 
Janet: It's easier to pass things along to someone else. 

So no collections now?
Stu: Our house is pretty pared-down now. It's mostly kids' toys and laundry. 

Above: A 3P4 banner modeled after an antique biological study print of a rhino; a row of multicolor lights originally part of a seaside amusement rollercoaster ride in the 1950s. 

What have been some all-time favorite buys? 
Stu: My favorite find was a hand-carved 3D, folk-art style sculpture of Charlie Brown. It was something where there was clearly only one of them made and it was put together with such care. That said, it was clearly not for everyone! I think that's a lot of what our business is—'things' are so rooted in nostalgia. Sometimes people see something and just have to have it.
Janet: I think that's the entire idea behind Souvenir Shop—it's the feeling of going to a cool news stand full of special things, which [I think] is a hard thing to find in New York. We weaned to make new things that felt special, especially if you were a visitor.  
Stu: It's not an "I Heart NY" sweatshirt.

Above: A hand-stitched felt banner version of 3P4's Ace of Spades design, inspired by popular American folklore and iconography surrounding the Ace of Spades playing card, which was made popular by WWII and Vietnam war soldiers and then later by American motorcycle clubs. 

What other items are you continually on the hunt for? You mentioned loving natural history.
Stu: Yeah, one thing that really stands out was this set of vials filled with sand that this guy had collected and marked. For example, one filled from when he went to the Mohave Desert. I love that someone sought out to do this and kept it together.  
Janet: I think rather than always looking for something in particular, we're looking for something that when we see it, when know it. Those moments when you're just like, "This is it!" 

New York customers can visit Three Potato Four's Souvenir Shop at UO Herald Square (1333 Broadway), and be sure to stop by this weekend for their exclusive postcard pop-up, which starts on Thursday, July 3 and runs until postcards run out.

Obsessions: Jessica DeCarlo

Jessica DeCarlo first started selling her handmade jewelry at the age of 16, participating in local fairs in New Jersey. Since her youth, Jessica has built her craft both locally and internationally. She has gone from studying with goldsmiths in Florence, Italy, to working with talented designers in Philadelphia and Vermont, learning the ins and out of creating and making a business out of jewelry along the way. 

Today Jessica rests her head in Brooklyn, New York and works out of her studio in Dumbo, Brooklyn. She finds inspiration in mother nature and old objects, making her a big fan of everything antique and vintage. Jessica DeCarlo's collection is available online now and offers a variety of geometric jewelry — including crescent moon-shaped necklaces and a mix of crystals (both real and metallic) — that even Stevie Nicks would find herself charmed by.

Our obsession with Jessica is at a level ten, with her gems and metalwork making us wonder what is more important in the long run: An amazing new piece of jewelry or this month's rent?  Since we're fortunate enough to be carrying her latest collection, we decided to reach out to Jessica and find out what she is obsessed with. Below are her big top five (that we can't wait to check out!). —Ally

"S'more Bakery has the most amazing treats. They are handmade, handcrafted s'mores! My favorites are The S’morgasm and The Choco."

"Have you ever seen Antiques Roadshow? I'm obsessed. People's reactions when they find out what they thought was junk in their garage is worth $100k is nothing less than amazing."

"I use Acqua Di Rose from Santa Maria Novella every single day. It's an ancient recipe made in the Florentine Hills. I found it while I was studying in Florence over 10 years ago, it's magic and has been part of my life ever since!"

"Blithe and Bonny hand-crafted beeswax candles are the best; they are subtle and smell delicious. I burn them every day at home, in the studio, and in our shop. All natural, all handmade."

"All of the vintage and estate jewelry from my pals over at Estate Jewels by George and Raf. They are the most amazing duo, with the best taste and curation of special antique jewels."

Danielle Guizio Fall 2013 Look Book

The forever fab Danielle Guizio is back with her Fall 2013 line and the video for the look book has me all revved up for the weekend! The clothes, the girls, the cars... it sounds like something out of a teenage boys' daydream. 

For fall, she's turned her signature All Day I Dream About Burritos shirt into a sweater (seriously... fuck yes!), extended her collection to incorporate beanies, and brought out her inner New York side. I can't wait to get my grubby little hands on some more of Danielle's goodies and I call dibs on stalking her when she comes into town. 

Make sure to check out Danielle's website for some more styles, photos and inspiration from her blog.

Interview: Moffat Nyangau

19-years-old Moffat Nyangau is an illustration student at Rhode Island School of Design. Moffat moved to the US as a young boy and, inspired by American cartoons, he started to draw. Last year, Moffat visited our Urban Outfitters SoHo store and ended up submitting drawings for a sketch contest at UO's Night Outinspired by our Women's Silence + Noise design Fall 2013 concept

The sweater featured in these photos come from his winning design, which (along with a cash prize) was chosen by Dossier Journal’s Polina Aronova, stylist Doria Santlofer, designer Katie Gallagher and Urban Outfitters’ very own Marissa Maximo to be turned from rough draft into reality.

Hi Moffat! Give us a description of your background.
I moved from Kenya, Africa around the year 2001 and continued to grow with the American culture, which at an early age influenced my love for art—all these new things widen my vision of what could be. Now I attend Rhode Island School of Design.

How did you get involved with the competition?
My friends and I were at UO's Night Out to see Icona Pop. While they were setting up, we went upstairs and found the competition was still going on, so I entered.

Silence + Noise X Moffat Nyangau Intarsia Knit Pullover Sweater

Describe your winning design!
It's a combination of a cat, fish scales and water. The cat would be centered, and it was also my intention to give it huge Buddha beads and added gold to make it look very ancient and majestic.

What was your initial reaction when you heard you won?
It was a lot more than I could handle! It was just another regular day of me checking my mail. It took a couple of minutes to register that I had won, which isn’t something I thought would happen. I walked around the room cheering, but no actual words coming out, rolling my arm in the air.

What's your personal style like?
I’ve grown in style of what I’ve worn over the years after having seen what other is out there, from what was only limited to me. I'm an Urban dresser. I wear anything from my granddad's sweaters to Obey and Stussy. The kinds of shirts I like to wear are simple and less graphic. I’m still trying to find new styles that are better than the last, while still maturing with my age — I can’t dress the same way forever.

What's your dream label to design for?
Obey. I love the color choices, which influence me in a lot of ways as an artist.

What do you want to do in the future?
Illustration for a published comic book company, which is something I really want to accomplish—specifically drawing for a continuing Superman story and some of it's covers. I love to create from my mind and create stories. Animation would be next in line — being able to bring ideas to life. My goal is to spread the magic of art to another child, like it was to me. Thanks to constantly watching Dragonball Z, my love for art grew into every form. 

Be honest. Are you going to buy the sweater?
Without question. Seeing something I have made displayed in Urban Outfitters is an achievement worthy of doing so. 

Moffat's Original Design  
Why would you want to collaborate with Urban Outfitters?
"I would like to introduce people to my unique sense of style, so that I'm not the only one dressing like this."

Interview: JC Coccoli

JC Coccoli is pretty. Like, really pretty. She's also funny. Like, really funny. I KNOW, I KNOW, that combo isn't ever allowed to happen... but guess what bitches, IT DID. Because JC's also just super cool and down to earth (srsly is this girl an alien? Too perfect...ugh.), she took a moment out of her beautiful, hilarious day to talk to us about life in the comedy world, tips on flirting, and then we made her brag about all of the cool things she gets to do!
Interview by Ally Mullen

Hey JC! Break it down for us: tell us who you are and what you do with your time!

'Sup cuite pies! I am JC Coccoli and I am a comedian, actress, writer and self-titled fashion guru originally born in Pittsburgh, PA. I am a standup comedian by night, and a auditioning rat by day. I’m on a show on MTV called Hey Girl directed by Wet Hot American Summer veteran Michael Showalter (He loves cats!). I also have a hip YouTube show out on @ThePlatformYT called Dear JC, where I weirdly give relationship advice in a very cray cray tongue in cheek way.

How did you get started in the comedy world?
Growing up in Pittsburgh I got familiar with irony and sarcasm fairly quickly, so I developed a sense of humor that I remember made a lot of my family laugh hard. My mom would listen to George Carlin a ton and watched endless episodes of Roseanne and COPS and I was hooked finding things in life that were silly. I did my first open mic in Florida in the student union of a college. It was a trainwreck and after that I kept wanting to go up.

How about your first real show... how was it?
Ha ha. I killed! I mean, I know it's on tape somewhere so others might beg to differ. But in my mind, I ripped it. I remember it was all dudes and their material was so lame and hacky and I asked to go up thinking, “I’m gonna blow the roof off!” And they said they were booked but they could give me three minutes. So I ran into the bathroom and wrote “bits” down. I think I had material on Mandy Moore, Miller Lite commercials and that old way we used to call collect using 10-10-220. Remember that? Ha. So embarrassing. 

What was your biggest flop? 
Biggest flop... I remember after a show here in L.A. I ate it hard. And went into the back parking lot and rolled into the fetal position and just stared at the ground and then a busboy came out and told me to keep my head up, it’s no big deal. And, then he offered me steamed broccoli cause he was about to throw it out. I was like “You know what, he’s right!”

And what about your biggest success?
Biggest success to date? I mean, as long as I’m having fun at what I’m doing I’m succeeding. My dad just said that to me. And, I trust him because he did a ton of drugs in the '60s.

Tell us about Hey Girl. What's the show about and what part do you have in the show?
Hey Girl is a show about real girls talking about the ins and outs of dating, relationships, fashion and basically life’s little slip-ups that teach you things. It was an insanely talented cast of comedians and bloggers that were brought together for sketches, man on the street commentary and Vlogging to a camera about things that girls really talk about. It was directed by Michael Showalter. So that was dope. 

Can you give us some examples of the topics you'll be talking about? Which was your favorite to talk about?
Flirting, when to say "I love you," sexting, dirty talk, what to wear if you care, what women do to up keep their look. That one was my favorite, because guys have no clue what we do to upkeep this mess called a women’s body. So that was fun. 

Episode one focuses on flirting. Give us five tips to on how to flirt to get the guy (or girl) that you want!
Flirting with dudes: Stay calm, make eye contact, be bold, make the move, and then never respond to texts right away. Flirting with girls: Appear busy, make the plans, be funny in a natural way, don’t be a dick because you think you’re funny, and be a man on the date for god’s sakes—no splitting the tab!

What are your biggest Liz Lemon-style "IT'S A DEALBREAKER, LADIES!" well, um... deal breakers?
When you’re a bad tipper at restuarants. When you split the bill, When you talk shit on your ex-girlfriend, if you talk bad about your current job, if you DON’T HAVE A JOB, if you hate your mom, if you are super negative about life, and if you never have a condom on you. Come on what are you, nuts?!

What do you think girls need the MOST help with in life? Give them some advice about it!
Girls are emotional by nature so they tend to take things WAY more serious than guys do. I’ve noticed this myself; I want everything to have a plan and I need to know why and how and so when people say bad things about me, my first instinct is to react and you know what? Life does not have to be dramatic. It does NOT have to be so damn serious. Laugh it all off. Why talk shit about others? It’s gross and it puts you in a bad place. Go out and live life, and have fun, and love and smile. Don’t feed into the drama. You weren’t programmed to bitch and moan all day. There’s is more to life than that. Also, being comfortable just being yourself. I think that is what girls are struggling with a lot more nowadays. We have so many images coming in and out of brains that tell us to be cool, dress like this, wear makeup like that, be this be that. I think the most sexy thing is confidence and independence from the masses. Just being who you are. No matter how weird or unnattractive it may be to others. Just do you and do you all the way.
OMG that made me tear up...

Who are some of your favorite comedians on the show? Off of the show? #1 of ALL TIME?
On the show, OMG. little Esther Povitsky cracks my shit up. Her and I in a room together is probably the best time a person can have. She has a comedic cadence about her that is so infectious. We were filming a scene and I had tears in my eyes from her riffing. Holding myself together was tough. Also, Ali Wong is just unreal. She is so tiny and such a spitfire chick with the funniest opinions about life and what we’re doing on this planet. Good chicks. Off the show. I mean, Hannibal Buress is king. Dude is such a nice guy and just has such a chill stage presence that blows crowds away. Kyle Kinane is another one. And Maria Bamford and Sarah Silverman are just two people I can always watch and be like, damn I love my job. Also, he’s not a comic but I have to say it: I’m in love with Colin Hanks. There I said it!

Show off a bit. Tell us all about what you're working on now, your past work, and what you want to do, I mean, WILL DO, in the future!
So there’s the show Hey Girl for MTV and I am developing another show for MTV based off of my YouTube page. So fingers crossed that goes. I have a relationship advice show out now that airs every other Monday on @ThePlatformYT and its called Dear JC (see opening question!). It’s pretty epic if you like your advice with a bit of tender sass. I finished VH1’s Best Week Ever, did the Chelsea Lately panel and a weirdly funny interview with Keith Olbermann about politics. I am writing sketches weekly for a kids’ network which has been really weird and fun, since in my head I’m still a 10-year-old girl that wishes she got her period like everyone else. I’m still working with @HelloGiggles on projects, talking about Champagne Problems, and now auditioning like a mad woman for whatever comes next. All of it is good.

For my final question... On a scale of one to ten, how pretty ARE you? How about on the inside?
I’m way too pretty to be on a scale, to be honest.

For more on JC, click all of the links we've provided for you and follow her on Twitter @JCcoccoli.

Friday the 13th Tattoos

Ben Kopp

It's Friday the 13th so you know what that means... it's time to dig through your couch and old purses for some change to take to TD Bank, so you can scrounge up enough money to get a $13 tattoo of something FT13th-inspired!  

We know tattoos last like, a really long time or whatever, so to make it easier for you to choose on this super-duper-stitious day, our lovely team in the art department have provided us with awesome designs to share with you! 

It's simple: Just print one of these bad boys out, take it to your local parlor, and get it tattooed on you! We suggest your face as the best possible spot.

P.S. If you DO happen to get one done, please send us an email of it at! —Ally

This tattoo will remain timeless as your body withers away and dies.

And it's only 13 calories!

What a tough pussy.


I feel like I just lost 10 years of my life by just POSTING this last one.

Ben Sifel
2 cute 2 resist. Seriously, try to tell me with a straight face you don't want this right now.

NYFW: Backstage with Katie Gallagher

(Photos via Katie McCurdy)

Walking down the stairs to the basement lounge at The Raven (55 Gansevoort St.), I could just FEEL that I was in Katie Gallagher's presence. Or, at least, I felt like I was walking around in a place that lived in a far corner of her mind. The lights were dim, the walls were covered in soft velvet, and everywhere you turned you were blinded by a bright stage light or the gaze of an ethereal being (hint: model) lounging on black leather couches, picking away at bowls of candy corn. It was official: photographer Katie McCurdy and I had landed smack-dab in the middle of the backstage preparations for Katie Gallagher's New York Fashion Week presentation.

I met Katie the last week in August. She invited me over to her apartment in Chinatown for a photo shoot and interview with her for a UO At Home feature (coming this October and shot by Bobby Whigham!). I had come baring T-shirt samples—they were soft, dainty and delightfully covered in Halloween-themed drawings done by the host herself.  We were photographing the Katie Gallagher X UO Collection for the first time since their creation.

Fast-forward two weeks as we were happily photographing the collection on a group of models, hand-picked to display the T-shirts as a tribute to their unique looks. After shooting a few of our favorite girls, we walked upstairs to the presentation. As we waited behind thick curtains, we anxiously awaited to see what laid ahead of us. Although we watched as each model was individually scurried up the stairs after finishing hair and makeup, we were still blown away when the curtains opened.

As we took a step forward, the air was filled with the scent of fresh flowers. The room was light and pleasant, and you were immediately greeted by a row of models, lined up one by one, each in beautifully fitting ivory, pink and black fabric ranging from sheer bodysuits to full-length dresses; leather bra tops to lacy skirts. Katie Gallagher's SS14 Collection Bloom was certainly as beautiful as it's name would suggest. 

From my first meeting with Katie, I feel I had watched her bloom myself—from a quiet girl answering the door, smiling warmly while answering questions about her family, and eventually laughing into the night as we ate tacos and drank margaritas; to a woman, standing strong and proud in the back of the room, watching the camera bulbs flashing upon her hard work as the crowd packed the room in awe, once again, of what she had created. Our acquaintanceship, though brief and business-based, gave me a sense of what Katie Gallagher is really like, and the greatness she is capable of.

A special thanks to our hosts Katie Gallagher and Chesley with One PR for letting us get in the way of things and be a part of such a special day. —Ally

Want more? Shop the Katie Gallagher X UO Collection and keep a look out for our UO At Home feature with Katie during the month of October!

Kelly Shami

Upon opening up Kelly Shami's website, I ever-so-eloquently exclaimed, "Yo, whaaaaat? This shit is soooo dooooope!" I scrolled through her website, jaw dropped and drooling, as I laid my lazy eyes on some of the coolest jewelry I've seen on the web. I don't know Miss Shami personally, but I imagine we'd get along swimmingly due to her perfectly picked (and wearable) pop-culture references.

This New York designer's work is full of creativity, fun and has a unique twist that most brands are missing these days. If what they say is true—that what you wear is a reflection of yourself—then give me a second while I pile on everything Kelly has ever created. This girl has got my vibe down to a T. here's no doubt that wearing jewelry this cool will leave a lasting impression, so ask yourself: how do you want to be remembered?

As for me, I'd just like y'all to know I am for real... foreva. Foreva eva? Foreva eva! —Ally

Interview: Amy Symonds from Calamity Pass Trading Company

Amy Symonds combines nature with artistic nurture to create beautiful hand-painted skulls and jewelry under the name Calamity Pass Trading Company. Below, she tells us about how her upbringing has influenced her, shares her work process, and teaches us what a spit bath is. Make sure to check out Amy's art, some which will be available for purchase at our new Malibu store opening on August 15!
Interview by Ally Mullen

Introduce yourself! Where are you from and what was your childhood like? Where do you live now?

Hi! I’m Amy Symonds, owner of Calamity Pass Trading Company. I live in the Never Summer Mountains, in a tiny Colorado town, very close to my childhood home where my father was the caretaker of an abandoned Fluorite mine. 

How would you describe yourself in one sentence?
I am a mother, a wife, a collector and creator. 

Your work uses a lot of found and recycled materials. How much did your upbringing play a part into the materials you use?
Major!! The mine was literally a ghost town on the jagged side of a mountain. We drove snow machines to meet the school bus! We were always outside, looking for rocks, bone or arrowheads from the Ute Indians. We would snoop through abandoned miners shacks left with food in cupboards even clothes in the closets. Our favorite shack had pictures of naked ladies plastered across the wall. There were huge old mine buildings to explore made of rusty corrugated steel. This is where I fell in love with old things.

In the summer, my sisters and I would sleep outside and lay awake listening to coyotes howl. I am still so connected to nature—the smell of dirt…the wild.

Isolated and stuck together, my father (a solid, quiet, outdoorsmen,) hauled in water for bathing and drinking, and showed us how to skin an elk. My mom (an eccentric artist and free-spirit) taught us how to conserve and reuse and how to sew fabulous costumes for impromptu back porch performances. I learned to look at things in different ways.

P.S. I can also take a mean “spit bath”. (it’s not really spit, it’s using a washcloth and a very little amount of water.) Thanks mom!

What are some of the materials you work with the most? Which is the hardest? The most fun?
Most materials I work with are from nature. Porcupine Quills are the hardest. The tiny bastards make your eyes cross and poke your fingers. The most fun are animal skulls. I believe they keep and radiate their amazing wild animal spirit. I love capturing that, making it something you can hold in your hand. 

How many animal skulls do you think you have you ever made?
About 40. 

What's the process like for making them?
I hike around and find them, or local ranchers drop them on my porch. I love skulls that are old and deteriorated, the ones with half a face that look like they have been to hell and back. I also buy them from a local animal control contractor. We work together to reuse every part of the animal possible.

Then, some skulls require cleaning. This is very gross and stinky. The only one who enjoys this part is my dog. Then I paint them. I prefer to use ink as it soaks in becoming part of the bone. I free hand tiny designs into the skull, creating a folky, colorful feel. 

How long do most skulls paintings take? What's the longest you've ever worked on one, and tell us what it was/what it looked like? 
Most take about two to four hours. The most complicated went down like this: I had just scored a rad rattlesnake skin at a Mountain Man Rendezvous. I was stupidly inspired. Do you know how long it takes to recreate snakeskin on a cow skull!? Like six damn hours.

Tell us about your other works of art! 
I make one-of-a kind jewelry pieces from spent bullet casings, porcupine quills, leather and stones.

You also work with crystals. Do you believe in all of the powers that people believe they hold? What's your favorite one? 
 Yes absolutely! When you feel something from this earth in your hand, it calms you, reconnects you. Fluorite is obviously my favorite by far! 

You spend a lot of time collecting materials… things must begin to add up. Do you hold off on using them until you're ready to create the right piece? If so, what do you have the most of? Do you ever keep anything for yourself? 
I admit I have some sheds. They’re (crammed) full of fabric and fur, vintage clothing mixed with rusty machinery parts, dirty cow skulls, old bottles and wire... some pitchforks. When creating my motto goes, “One for you, one for me.”

So you'll be taking part in the opening of our UO Malibu store. What types of products will you have for sale? Any plans for opening day? 
My skulls will be featured to sell in Malibu. I am dreaming of showing up with my husband on our Harley to celebrate the opening and then cruise Highway 1 for a few days. 

Why do you think your skulls are perfect for the Malibu customer? 
Malibu is the west. Although I have never been there, it seems not so traditionally western. Like my work, it’s free spirited and bohemian, yet still has a rugged western vibe.

Give us your favorite quote about nature.
“To see the world in a grain of sand, heaven in a wildflower
Hold infinity in the palm of your hand, and eternity in an hour” —William Blake

'The Bling Ring' Phone Cases


I love these iPhone cases Connor Bowman has made for The Bling Ring. Although the film was based on a true story, the slightly edited quote (on the phone case above) was taken straight from Alexis Neiers during the infamous Vanity Fair feature. This film practically wrote itself but without Sofia, the world might have forgotten all about this case, the robbers, and the TV show where it all began: Pretty Wild. So thank you, Sofia, and also Connor, for keeping the story alive. See more of Connor's work here. —Ally

Nail Art with Floss Gloss: Round Three

It's the final round of Janine and Aretha from Floss Gloss' nail art series! Using inspiration from May's Bazaaaaar Pop-Up shops (R.I.P.!), our favorite summer trends, and products from our site, the duo has created three unique and easy-to-follow nail art tutorials. To go out with a bang, they stepped their game for a great grand finale. With the experience you've gained from Rounds One and Two, you should be totally prepared to try out this awesome nail art guide like it ain't no thang.

Janine: "For this week's mani I was inspired by the pronounced zig-zags in the Urban Renewal Drop-Waist Knit Dress.

I'd been wanting to share some nail art with a little more difficulty, as well as a colorful mani that was playful with different kinds of simple patterns and lines.

The Polish: 
For this look I used Floss Gloss Ltd Pro Nail Lacquer in Bassline, Fastlane, Neon Nacho, Tanlines and Stun. (All Floss Gloss Ltd lacquers are available online at Urban Outfitters!) As well as a nail striper in white and the Gloss top coat. 

The Steps:

For the tutorial I'll be showing you how to achieve the design I did on my pinky, but the designs featured on my index and ring finger are very simple to mimic. Using the skills from Rounds One and Two of our collaboration, you should be able to easily attain these cute designs that could easily be worn alone. 

Step One: Always, always base coat !

Step Two: Select your base colors. Apply two coats of your desired color to each nail. I chose to use the 'geisha kiss' mani on my index finger, a two toned ring finger and a fully covered middle and pinky finger. You may do a solid base color, a french tip, or all glitter—get creative! I chose to use an opaque holographic glitter as an accent nail for some depth and easy bling. Even without a stitch of nail art, my mani already looks interesting and conversational. 

Step Three: Start at the tip of the nail and create two V's. 

Step Four: The point of the outer V ending right before mid nail. Create a large V opposite the previous Vs, with it's point extending into the point of the outer V. You should now have what looks like a vertical bow-tie. 

Step Five:  Fill in the remaining negative space, or empty space, outside and inside the Vs filling the space with an all-over tribal like print. 

Steps Six through Eight: Get liberal and go bold in your lines adding a color blocking effect or keep them thin and minimal. I personally like how the design fills the entirety of the nail, giving you a full coverage lace effect over the neon red base color. 

Having fun with the rest of the nails!

OMG, can the girls do tutorials for us forever and ever and ever?

Make sure the base color and nail art designs are fully dry before top coating to prevent smearing. Apply the Gloss for a glossy and protective finish. 

Try any of these designs on all 10 nails, four or just one for a statement!"


Shop Floss Gloss and follow the girls on Facebook and Twitter at @FlossGloss.

Check back next week for our exclusive interview with Janine and Aretha as we talk nail art, BFFS and killing it at the polish game!

Urban Outfitters Presents BAZAAAAAR: NYC Opening Party

Don't worry New York, we didn't forget about you! We'll be setting up our second BAZAAAAAR pop-up shop at our 5th Avenue store (521 5th Ave. at 43rd) on May 9 with an opening party from 6-9 PM.  Shop the Zamrock-inspired shop and art show—featuring limited edition pieces and collections by brands like Della, Fashion Rising, African Lookbook, Osei Duro and more—while listening to a DJ set by the lovely Wynne of Twin Shadow. RSVP Here!

UO Hair-To Videos

It's hard being a girl. You have all of this hair just flopping around on the top of your head and sometimes you just don't know what to do with it. In our new video Hair-Tos, our expert hair-doers will teach you some easy techniques to turn your boring hair into something with flair! WARNING: The videos you are about to see are going to change your life... forever.—Ally


Shop Hair Tools

Coachella Street Style: Girls

Not unlike the guys at the festival, the girls left very little to the imagination.  The standard Coachella uniform seems to be a combo of crop tops, short shorts, maxi skirts and bikinis (oh, and a LOT of killer sunnies). These are some of our favorite looks we've spotted on the festival grounds during Weekend One!

Coachella Street Style: Guys

Let's hear it for the boys! We spotted a bunch of babes in their fest best and fell in love with all of the print-on-print, high socks, and awesome outfits (or lack there of).

Trend: Neons

While many people go the flower child route during festivals, I've been seeing a lot more neon colors radiating out from the crowds thanks to color-friendly musicians like Grimes, movies like Spring Breakers and designers like Christopher Kane.  Playing with these neon beauty products will help you to stand out in a way that no amount of pachouli will, without making you look like a rave-vampire who feeds on glow sticks in the night. —Ally

Get The Look:

This look will walk right off the runway and onto your eyelids.

I can't help but think this is the exact color Gwennie Gwen Gwen was describing when she sang "Bubble Pop Electric."

This makes me want to cover all my friends' cheeks in sparkly coral kisses.

Some of Floss Gloss' colors look like they could straight up glow in the dark. Hmmm, that gives me an idea for a future trend post... wait, what? Typing out loud again.

These stick on decals are a super easy add-on for those of us who are nail art impaired.

After trying out a bunch of different brands, I bought this set for SXSW and can vouch for it being the best hair chalking set out there! Just a few minutes of rubbing and hair of all shades can to turn into an double rainbow right before your eyes.

Festival Beauty: Everything Goes

When it comes to beauty trends, it's usually a good bet to follow the 'one-at-a-time' rule, but there's one magical time of year when wearing hair chalk, body glitter, face gems, fake tattoos and henna designs all at once is actually encouraged. And that time is called COACHELLA. Just be careful not to become one of those girls.—Kate

"Oh, my, god. That is crazy. Crazy! I can't believe that you're a Virgo and my mom is a Virgo, and I love Grimes and you love Grimes and I just knew from the moment I saw you that we were going to be best friends."

"No, I've never been to India, but I go to yoga, at my gym, and the teacher there is really good. I can do three push-ups now."

"I know what tattoo I want. I just need to have someone draw it up. It's going to have the Chinese symbol for water, because I'm a Pisces—water sign...duh—carved into the trunk of an oak tree and above that in the sky there's going to be a cloud in the shape of a buffalo because that's my spirit animal and the Little Dipper constellation, then next to the tree there's going to be a gravestone that says R.I.P. Marilyn, Gone Too Soon."

"These face gems are modeled after the traditional ones that were originally worn by Gwen Stefani in the 1990s to signify the third-eye connection she felt with Gavin Rossdale."

"I really want to look like a mermaid but my mom won't let me dye my hair, so I had to use chalk. Which reminds me, I didn't tell her I was coming here, and I need to be back by 10. In L.A. So, yeah, sorry I didn't mention this before, but we need to leave, like, now. Don't be mad! I said I was sorry."

"Is she here? Oh my god, I heard she was here. She was here last year. Is she here? You'd tell me if you saw her, right? I would die if you saw her and I didn't. Is she here? Someone said she was here. Is she here?"

Look of the Week: Josiah Nedd

Introduce yourself!
Hey-yo, I’m Josiah Nedd. I was born in California, raised in Massachusetts, and I'm a current Philadelphian. I'm a T-shirt junkie whose head you will never see because it’s always under a hat.

What do you do here at UO?
I’m the Sr. Financial Analyst for Urban. I help prepare and track our budgets, forecasts, and analyze financial blah blah blah… I basically help with the money stuff so the really creative people can focus on the creative stuff. 

We've spent the past two weeks taking photos of you wearing nothing else but a tee and hat, but today you come in all dressed up. What are you wearing today and why the switch up?
Tonight we're going to happy hour with my crew here at UO and today I’m a little more dressed up than usual. I’m wearing an Express dress shirt with a skinny black UO Silk Tie, my Brooks Brothers tuxedo jacket (that I actually wore to my high school prom), Levi’s 514 jeans, and my drinkin’ shoes (black dress shoes that I don’t mind spilling drinks on), topped off with a Brooklyn Dodgers fitted. 

We love that you have your own personal style with your hat and tee combo. What inspired that look?
Umm.. comfort maybe? I’m really just a T-shirt and jeans kind of guy. When I first interviewed here in 2004 they said there wasn’t a dress code and they weren’t kidding, so I’m living it up. Since then T-shirts have been kind of an obsession and I’ll spend hours trolling the internet to find something unique, weird or mildly offensive.

The hats started in college when my boy Prince (whuddup Prince!) took me to Cherry Hill Mall where I got my first fitted. Since then you’ll very rarely find me without a hat on.

What is your favorite hat? Your favorite shirt?
My favorite hat (for now) is my Tim Burton, Alice in Wonderland, Cheshire Cat Hat, mostly because it’s really polarizing—people either love it or hate it. 

My favorite tee is my Print Liberation “I Survived the Bush Administration” one which is also very polarizing and never fails to get a comment from someone.

Where are your top five places to shop?
1. Karma Loop: Endless selection of tees
2. Print Liberation: Philly screen-printers with great tees
3. Society6: Really cool artwork on tees
4. MiLB Store: If you want a fitted that nobody’s seen before, you can’t beat Minor League Baseball
5. CraniumFitteds: Pages and pages of unique fitteds
+1 Urban Outfitters: I get a pretty sweet discount

Riff Raff Reviews 'Spring Breakers'...Sort Of

Here's a video of Riff Raff trying to review Spring Breakers. Of course, he brings up the Alien and Riff Raff comparison, which leads to a long, nonsensical rant ending with him challenging James Franco to a MGM Grand boxing match. He's out of his damn mind but I have to admit, the thought of James Franco going out and buying a RR Halloween costume and superglueing it to his body made me lol.

99% of the time, I want to grab RR by the shoulders, give him a good shaking and knock some sense into him (or some cents out of him. I wouldn't mind a diamond or two...). However, maybe he's right about this all, y'all. That other 1% of me believes that he is, in fact, the real Alien. Or an actual alien, seeing as how no human being could possibly be this annoying. How do we get his spaceship to come and transport him back to his former planet? Riff Raff phone home.—Ally

UO Look of the Week: Hannah Harbour

Here's our favorite look of the week:  We spotted the UT Campus store's newest hire, Hannah Harbour, standing side stage at the UO Backlot Sesh and couldn't resist snapping a pic!

Introduce yourself and tell us what you do for UO!
I'm Hannah Harbour and I'm a sales associate here at the UT Campus store. I just started two weeks ago!

Are you from Austin?
I'm originally from San Antonio, born and raised.

We love your style, where do you shop?
All thrift store. I just shop at Goodwill and every time I come across a thrift store, I stop. I’m a thrift queen.

Is that how you got this dress?
Yes! I always go to the dresses first. People give away really good dresses. I think this dress might be lingerie because it is really silky. I always go to the lingerie section too, because they have cute little blouses and slips.

So how many times have you been to SXSW?
Twice. I went when I lived here at 17-years-old. This is the first year that I am back in Austin. 

What's you're favorite part about it?
I like listening to the music and seeing the people. It’s good vibes and the people are happy, they’re not in a rush to shop and get out.

Are there any bands that you really want to see?
I wanted to see Flying Lotus, and hopefully I’ll get to see him. Mister Lies played here this morning, but I was working in the fitting room, so I would try to run out and listen. And Death Grips, they’re playing tomorrow and I am going to try to go see them.

Where can we find you online?
My Twitter or Tumblr, they're both named demonsemen666 (laughs).