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Dreamers and Doers Come Together: Baggu

Baggu, meaning "bag" in Japanese, came from humble beginnings and has grown into a successful bi-coastal company in just a handful of years. The brand–started by mother-daughter duo Joan and Emily Sugihara with the help of Emily’s childhood friend Ellen–produces the most beautiful and durable bags in the biz at a fraction of the cost – and a fraction of the waste.

We visited the San Francisco studio of Baggu to talk to founder Emily Sugihara about her entrepreneurial prowess, the importance of collaboration, and what it means to be green.

Photography by Aaron Wojack

Can you tell us about the beginnings of Baggu?

My mom and I started Baggu back in 2007 before most people really knew what reusable bags were. It was a craft project that went big.

How did you evolve what was originally a hobby into such a successful and well-respected company?

I have been really entrepreneurial since I was a kid, so I was focused on building Baggu in a way that could scale right from the start. Ellen also saw the potential early on and was a fanatic about making sure the branding looked really polished.

Tell us more about growing your team into what it is today.

Well, it took seven years, one person at a time. It’s also such an ongoing process. Hiring the right people both in terms of their skill set and finding a good culture fit is definitely a challenge – but also something we have gotten pretty good at. Today we are 21 people split across two offices: one in San Francisco and one in Brooklyn. Each office kind of has its own vibe, but they are also strangely similar.

How have collaborations and partnerships played into the growth and success of Baggu?

We LOVE collaborating with other brands, especially Urban Outfitters! It’s really fun to get to adapt our products to different aesthetics. The Urban customer is really fashion forward so we get to go wild with crazy colors and prints. We also get massive exposure from our collaborations – it’s a great way for people to discover our brand.

What were some of your biggest challenges along the way? What are some of the biggest risks you’ve taken?

Starting to work with leather seemed like a big risk at the time. We were known as a really eco-friendly brand and we wanted to find a way to do leather that fit within those values. We really didn’t want to alienate our core customers. We found a way to do it by designing shapes that were really low waste and using only naturally milled hides. It also gave us a chance to try making stuff in the USA.

Can you walk us through the process of making your iconic leather shopping bag? What are the advantages of a simple, durable design like this one?

You start with a skin. We use cow skins, because they are a waste product of the meat industry. Then you use a big metal die to click out the shape of the bag. The leather shopping bag just needs one die and you cut it twice, once for the front and once for the back. The U-shaped cut out from the neck of the bag gets made into a pouch. Then you skive the edges where the bag is going to be sewn together. Skiving means shaving down the leather so it gets a bit thinner so the seams are not too bulky. Then the bag gets stitched together, seven seams in all. Then the seams all get hammered flat. The hammering is the key to having the bag look good – it’s the leather equivalent of ironing. Then ta-da! You have a bag!

What does it mean to be a “low waste” company?

Lots of things! The biggest place you’ll see low waste is in our product design. We intentionally design things that don’t leave behind a lot of scrap and don’t use more material than necessary to get the job done. In the offices, it’s all little stuff that compounds. We are pretty much paper free. Everything is digital, we don’t use paper towels. We compost…

What part has social media and the immediacy of the internet played in the growth and evolution of your brand?

Oh – the Internet is amazing. It’s definitely what allowed us to get so much exposure early on and grow so quickly in the beginning, and it’s what allows us to keep growing. We pretty much only think of marketing in terms of the web, so when we plan photo-shoots we are thinking first about how stuff will look on screens, not printed. On the back end it allow us to do a ton with a relatively small team.

What advice would you give to your 20 year-old self?

Buy more Apple stock! Also – you can teach yourself pretty much anything, and get good at it if you practice.

What is a typical day like for you?

I wake up at 7 and then I eat some chia porridge with fruit and drink a cup of tea while reading on my Kindle - I’m a big reader. Maybe I shower. Head to the office, which is a 3-block walk from my house. I work at a stand up desk now, so picture the rest of my day standing up. When I get to my desk I start with Asana and organize my actionable items for the day. Then I do some email. Maybe I go to yoga. At 1, we all cook healthy lunch together in the office. We do this every day. It’s called lunch club! Afternoons I have meetings or do design work or computer work. After work I’ll go for a surf or go to ballet class depending on the day or the waves. I try to so dome kind of exercise every day. Back home my husband and I cook dinner, usually Japanese-ish food (he cooks, I clean). Maybe TV? Cleaning the house? Kindle, bed.

What are five other things you’re interested in right now?

I’m interested in seven things: ballet, surfing, ceramics, Bonsai, van build-outs, technology, and I’m also really into my husband.

How To: Make a Bag

1. Cutting - measure twice cut once! If I am making prototypes I usually just go from measurements and draw them on the fabric with chalk.

2. Cut your lines extra straight - your whole pattern will go together better that way!

3. Pinning is important for straight lines, especially on slippery fabric like ripstop nylon.

4. Sew your seams straight.

5. Ironing is the most important part of sewing - it makes your project look polished. Press your seams!

6. Pinning in handles.

7. Ta-da! A simple daypack.


Shop Baggu

Near and Far: Victory Press x UO

Victory Press is designer Jessica Humphrey and artist Jonathan Cammisa, collaborating to create a collection of men’s clothing inspired by post modern art, prints and silhouettes of ‘80s skate and surf culture, and the functionality, integrity and ideology of ‘90s outdoors wear.

En route to launch a Victory Press pop-up event at our Los Angeles-based concept store Space 15 Twenty, Jess and Jonathan drove across the country, visiting American factories and getting up close and personal with the country’s great outdoors. Here, the design duo lets us in on every adventure of their nationwide trek.

How did you two come together and launch Victory Press?
Jess: Jonathan grew up in South Philadelphia skating. He was heavy into grafitti and hip hop, and he spent his summers at the Jersey Shore. I grew up in Virginia Beach surrounded by surfing and skateboarding, and as a teenager photographed every punk and hardcore band that came through my town. We met about five years ago in Vinegar Hill, a small neighborhood in Brooklyn. We both were obsessed with 1980s and ‘90s vintage clothing and we had the same taste in art and music, so we became best friends. We decided to start a clothing line out of a shared realization that outdoors wear just wasn't cool. We wanted to make outdoors wear that like-minded people want to wear.

Tell us about the Victory Press pop-up that brought you across the country!
Our friend Kyle came to our studio one day and proposed we set up shop at Space 15 Twenty for the summer of 2014. As a new brand, we were stoked on the opportunity to build out a space with our creative vision and spread our ideas to the West Coast. So, we though it was only appropriate to see the country on our way here so we can tell our story to you.

What was your favorite city or pit-stop along the way?
Mystic Hot Springs, Utah was by far the most interesting destination. We spent a few hours soaking in old claw foot tubs filed in with mineral rich hot springs with epic views of the Utah Mountains. Mystic Mike, who hosts the property, has an extensive collection of posters and stickers he's illustrated for touring bands, including the Grateful Dead. He also has a YouTube channel where he hosts live music and does an awesome job recording. There is also a collection of buses previously owned by Deadheads, for which you can rent and sleep over, if you want. It was truly a mystical moment. And then there was Yellowstone National Park—there are no words for how beautiful it is there.

Any travel mishaps?
Not really. We had good vibes on our side!

What was your day-to-day life like on the road?
We woke up. I'd heat us up some Grady's Coffee we cold brewed the night before. I might have some time to make breakfast while the boys break down the camp. If not, it was Early Bird Granola and yogurt and then we were on the road. Some days were long drives—almost 14 hours. We literally drove until it was time to sleep. Our meals that day would be "Jon's Back Seat Turkey Sandwiches" and the good old gas station special. The other days we'd drive for six hours or so and set up camp. We'd cook chili or hamburgers, relax, shoot our BB gun, then go to sleep extra early, wake up, maybe do a hike and then hit the road again. We were lucky enough to spend a good stint in Yellowstone and Utah where we could meander a little more and soak up the environment. We drove through 15 states in seven days, so there wasn't a whole lot of time to stay idle.

What were some of the best and worst meals you had while traveling?
The best meal was the chili we cooked over campfire the first night in Yellowstone. We brought our cast iron dutch oven and made a slow cooked chili and cornbread. We set up camp with the Grand Teton mountains as our backdrop, with no other human in site. It was magical. We actually ruled on the food tip. Even the sixth time we had turkey sandwiches, they were delicious!

What are your top five travel essentials?
Our trusty Birkenstocks, Oberto Beef Jerky, Snowpeak Titanium Stove, our dog, Jasper, and Santa Maria Novella Potpourri (for the stinky truck).

What advice would you give to someone about to embark on a cross-country trip?
Give yourself a good month because there is too much awesomeness to see.

The Victory Press x Ours Gallery summer pop-up shop at Space 15 Twenty (1520 N. Cahunega Blvd) is open now and runs through July 27, 2014.

UPDATE: Now you can watch the video Victory Press made with the help of Nathan Caswell about their cross country trip!

About A Guy: Thomas McDonell

Recognize this face in The Getaway Plan lookbook? It's actor Thomas McDonell, who currently appears on the CW's The 100, but whose multidisciplinary approach to work and diverse film role choices have us nodding in approval. 

The 28-year-old native New Yorker started acting in 2009, but before that worked as visual artist, showing work internationally after studying art in school. McDonell calls his initial foray into acting one big experiment—a small part in the Jackie Chan movie The Forbidden Kingdom, a role he landed after randomly going to a casting call while studying art in Shanghai. Today, his side project has taken center stage, with McDonnell appearing in big film roles ranging from an elevated bad boy Disney's Prom to portraying a young Johnny Depp in Tim Burton's Dark Shadows. It's a clever antidote to typecasting that leaves us curious about what multitasking McDonell will do—or rather, what can't he do—next? 

Shop The Getaway Plan

About a Girl: Mari Giudicelli

Model, photographer, student and shoemaker Mari Giudicelli is the latest talented girl to capture our attention. After modeling for our latest lookbook Take it Slow, we sat down with the native Brazilian and new New Yorker to chat about the places and people that she can't get enough of, and pulled some of our favorite photographs of hers from her Tumblr.

"I never brush my hair or use conditioners. But I like washing my face before bed and when I wake up."

"I was born and raised in Rio de Janeiro. The beach was part of my everyday life and I also used to travel a lot with my parents."

Mari's Photography

"I see shapes and colors more than images with definition."

"Most of my references come from nature, photography, architecture or fine arts. I love Mamma Andersson and Lore Koch."

Read full About a Girl: Mari Giudicelli feature

Lookbook: Native Youth

The latest collection from Manchester's Native Youth is here, and just in time for summer. Founded in 2012 with a focus on modern menswear, the brand continues to expand on that brand ethos to this day. Striped tanks paired with breezy button-downs and washed denim shorts ensure that the collection will be easy to wear in the warmer months (and keep everyone out of the tragic fashion rut that's so easy to fall into when the weather is boiling hot), but will also transition well into fall. Check out some of our favorite lookbook shots below.

Shop Native Youth

Brands We Love: Tallow

Tallow, a women's brand that draws its inspiration from the vitality of female surfing, is based in Byron Bay and no stranger to Australian surf culture. Aimed at bringing the surf community's message of freedom, individuality, and self-expression out of the water and into the world, brand founders Ali Mandalis and Shannon Clynes create clothes that blend their fashion-forward eye with a laid-back attitude. With summer kicking off into high gear, we spoke to Shannon to get the low-down on the store down under.

Interview by Natalie Shukur

What motivated you to start Tallow? 
Ali had been drawing swimwear designs that reflected functional aspects of a suit for surfing and she came to me with the notion to produce them for some local girls in Byron Bay as they were saying it was difficult to find functional feminine swimwear. From there, I joined her in forming a brand based around this one drawing! We had both been discussing for some time doing a business together with a surf flavor and we put our heads together and created Tallow. 

How would you describe the brand's style and vision? 
The style is most definitely art-based swimwear with functional components. Our wetsuits are contemporary but authentic for surfers and apparel is designed under an "apres surf" ethos. 

When did you learn to surf? 
My parents love the beach lifestyle and so they introduced me and taught me about the ocean from the age of two. Surfing and beach culture has been part of my life since day one. 

Tell us about the beautiful community of Byron Bay you're a part of and how that inspires you! 
Byron is one of the global epicenters for women's surfing. Most women in Byron surf and if they don't, they live by and enjoy all our little surf town has to offer. When you paddle out at any given break in Byron you see a handful of girls wearing our suits and that is the most inspiring moment for producing a brand. 

Do you have a motto or philosophy that you live by? 
Community is back and surfing is an all day affair! 

What makes Tallow unique? 
Tallow has creative freedom in our designs and marketing imagery. We stay true to our foundations and stick to what we know best: swimwear and apparel for women who surf or simply enjoy the culture. 

Who, what and where do you look to for inspiration? 
Foreign cultures, small surf towns that aren't on the radar, undiscovered artists and people who are true to their destinies. 

What's a typical day in the world of Tallow? 
Every day is different! Running a business along with the constant creative train, we do our very best to make the most of every opportunity we can find. No one thing defines our day as it's an ever changing pace in fashion. We always make sure there's a positive flow in all parts of the business and creative process. 

Do you listen to music in the Tallow studio? If so, what's currently playing?
Mylee and the Milkshakes

Who are the women that you feel best embody the Tallow lifestyle? 
There's no barrier here on who best embodies it, but a woman who can throw together an outfit of something completely mismatched and pull it off rules! 

What are you working on / looking forward to next? 
We're about to release our Spring/Summer 15 lines and both Ali and I are very proud of how it's turned out. We feel its fabrication, prints and function has everything in a collection we ever wanted to produce! The collection is called Rapture which represents a euphoric feeling that you get whilst surfing or simply those good moments in life.

Lookbook: Umbro x UO

Just in time for this year's World Cup, we've teamed up with iconic sports brand Umbro to create a line of pitch perfect vintage-inspired sportswear. If you're rooting for good ol' USA during the world cup, then we've got you covered. Check out some of our favorite looks from the collection below.

Shop Umbro x UO Collection

Studio Visit: Chromat x UO

Becca McCharen, the intelligent, stylish, and badass leading lady behind Chromat and new swim diffusion line BOND, takes some time in her Brooklyn studio to talk about her many inspirations, from 1960s architecture to the one and only Beyonce.
Photographs by Emily Johnston.

Hi! Tell us a little bit about yourself and what you do.
Hi! My name is Becca, and I design a label called Chromat. We describe Chromat as structural experiments for the human body, and usually when I meet people or run into people at parties I tell them I do architectural swimwear. It’s easier to understand because swimwear is a garment versus a lot of the other stuff we do, like cages, which is not really a garment. It gets confusing, and then I have to whip out my iPhone and show people pictures!

How was Chromat conceived?
I studied architecture at the University of Virginia, and following graduation just sort of worked for architects for several years and started doing these experiments after work with clothes. A couple years later, long story short, I met someone who was opening up a pop-up shop in New York and she liked what I was doing and the pieces I was working on in Lynchburg [Virginia] at the time. She put them in her pop-up shop, which eventually turned into a retail space in the Lower East Side. I started getting more orders so I would just go home after work and sew things and ship them to New York. I started getting more and more orders so eventually, I just quit my job in Lynchburg and moved to New York. I figured I would have to keep doing architecture as my main gig and do Chromat on the side. Three months later, I still hadn’t had time to send my resume out to find out a “real” job, so I figured Chromat was my real job!

What’s a typical day like for you? Has it changed over the years as your business has grown?
I used to do all of the designing and sampling myself, do all of the production myself, every stitch on every garment was mine. And now I barely touch the sewing machines, I’m emailing all day! So I’m sadly removed from a lot of the making processes, which is actually my favorite part. But someone has to run the business!

How does a background in architecture translate to fashion and what you’re creating now?
I think coming from a non-fashion background, there’s a lot of things I didn’t know, like for example, how you’re actually supposed to make a garment. So I made up a lot of processes on my own. But I think it helped me look at things from a different perspective and be innovative when it comes to what can actually be worn, and to make shapes that maybe aren’t traditionally used in wearable clothing concepts. The architecture background really sets the structural foundation for everything we do now.

What’s your favorite thing you’ve ever made?
I really love the cage pieces we did for fall ’14, which were these giant grids that had a human shape inside the grid. That was inspired by my favorite architectural theorists, Archigram, Superstudio, and the whole 1960s Italian Futurist movement. That was my more theoretical side of what I’ve done with Chromat.

Do you ever feel like you need to scale things back in order to make them more wearable, or is it not that important to you?
In the past we’ve made simpler garments and really simple shapes that are easier to understand and easier to wear, but no one buys those! That’s not what people come to Chromat for, so it’s actually been surprising to realize that the Chromat customer comes to us expecting innovation and expecting to see weird, strange, new volumes and forms. So we’ve had the opportunity to continue pushing ourselves and not worry about making anything basic.

Your personal style is so cool. Do you feel like you embody the Chromat vibe?
Not really, which is funny. I do wear Chromat but I’m also a really lazy dresser. In the beginning stages of Chromat, I didn’t have a big portfolio and wanted to show my work. I think when you’re a young fashion designer, your wardrobe becomes your business card, you’re always wearing your portfolio. But now that Chromat has gotten a bit bigger and people find it on their own, I feel like the way I dress is so minimal because the work speaks for itself.

Who is the Chromat girl?
We always say the Chromat customers are strong, powerful, bold women, so I would say the epitome of that would be Beyonce. She is the ultimate power babe and she wears Chromat well! It’s cool to be inspired by these strong, powerful women. The pieces we make are kind of like armor, they’re like these superhero suits. Making them and being inspired by people like Beyonce and Madonna and then having them reach out to us has been like the ultimate dream.

You do have an impressive celebrity clientele! What was it like the first time you saw your work on a celebrity?
Yeah! The first was Nicki Minaj, that was back in 2010. It was so cool because I didn’t even know she had some of my pieces. A store in LA had bought some stuff from me, and her stylist picked it up there for her to wear on Jimmy Kimmel. I didn’t know it happened, but I got a call the next day from the store telling me to check it out on YouTube! I was crazy excited and I called my mom right away. She was like, “That’s great, honey, but who is Nicki Minaj?” And now Beyonce! Yeah, she is the ultimate! It was amazing to see her tour this past summer and realize that we were a small part of it. Her dancers and her all-female band, they were all wearing Chromat!

So tell us about your collaboration with Urban Outfitters.
Chromat collaborated with UO on a line called BOND, which is Chromat’s first diffusion line, developed for initial release with Urban Outfitters. All the Chromat pieces are very technical, very experimental, very innovative, very strange, and it was interesting to try and simplify those concepts into something that’s more easily wearable and able to scale up. It was really exciting, working with Urban Outfitters and having those new challenges like quantity and scale and wearability to think about. That’s what we tried to do with BOND, to take the innovation of Chromat and make it a little lighter and easier. We came up with the name BOND as both an architectural term, the references to bondage, and of course for the BOND girl association – no one can forget that iconic swimsuit from the James Bond movies. It's all about those strong, powerful women!


About a Girl: Langley Fox

Langley Fox is a seasoned model and sought after illustrator, and she also happens to be one of our favorite girls to draw inspiration from when it comes to style. She's currently the star of our Bare Minimal lookbook, so we sat down to chat with Langley about her artwork, the influences she's drawn from her home state of Idaho, and her favorite L.A. haunts.

Click here to read our full feature with Langley Fox!

UO Beauty: Beach Hair

It's fiiinally almost summer which means it's almost time to start packing up and heading to the beach. YES. Aside from eating those amazing Spongebob ice cream pops, we all know the best part of the beach is being able to go home with easy, breezy mermaid hair (even if it does sort of smell like fishy sand). Sadly, we can't all sit on the beach 24/7 to keep up the hair of our dreams, because life is cruel. Luckily for us it's 2014 and beauty companies are now giving us plenty of options to keep our hair lookin' beachified without needing to go to the beach. Read on for our top hair inspiration pictures along with our fave tips and tricks for beachy waves. Katie

1. For more defined waves, it's necessary to use a curling iron and a whole mess of products to keep your hair looking extra voluminous and tousled. Something like this iron from Not Your Mother's makes it super easy for you to give yourself loose waves. (Like, I am a beauty product infant and even I can do it.) For a natural look, make sure to leave the bottom inch or two of hair out of the curling iron and gently brush out your curls afterward; if you don't, there's a strong chance you'll end up looking like Shirley Temple.

2. To make sure your hair stays voluminous and very "I just rolled out of bed like this" even when it's 5 p.m., it's always a good idea to use a volumizing spray (duh) or one of those wacky plumping powders. The plumping powders can be a little trickier to get the hang of (and they feel sooo weird on your hands), but rubbing a tiny amount into your roots will give your hair a lot of textured volume. It'll look like you spent hours letting your hair whip around in an ocean breeze, when really all you did was sit on your bed and watch Netflix.

3. If you're looking for tousled waves that take almost literally no effort, this Beach Babe Texturizing Spray from Not Your Mother's will be your new best friend. It's supposed to be used on damp hair, but I've found that it works just as well on dry hair (in case you're running out the door), and you don't need a lot of it. If you have super straight hair, spritzing some of this onto dry hair and then using a curling iron before setting with a light hairspray is a good way to help waves last longer.

4. If you want to do everything you possibly can to get beachy hair, this Beach Babe Shampoo (also from Not Your Mother's) has Dead Sea salt mixed right in it, so it gives great volume and texture, even before putting any products in your hair. Anything with salt as a main ingredient will obviously give that perfect beachy look, so using these sprays from Captain Blankenship and Brooklyn Beach on top of the texturizing shampoo will do wonders without having to fry your hair with an iron.

5. If you're not in a rush, another good way to get beachy hair is to spritz on some of the aforementioned sea salt sprays or a texturizing spray and then pop your hair up into a few buns. After sleeping on them overnight, you'll be left with perfectly tousled hair with minimal work. Great for those of us who are not morning people.

Shop Beach Hair

From Australia With Love: Somedays Lovin

One of our favorite labels is Somedays Lovin, an Australian brand that perfectly epitomizes all that's cool about Australia. Inspired by the ocean and the warmth of the sun, Sydney-based Somedays Lovin combines surf vibes, beach babes, and a vintage sensibility, with just the right amount of free-spirited rebelliousness. The result is a collection that appeals to beach bums and rocker girls alike.

Read the full feature on Somedays Lovin

UO First Look: Betsey Johnson

Feel like you missed out on those iconic Betsey Johnson dresses from the '90s? You can now put that FOMO to rest, because our exclusive new Betsey Johnson Vintage For UO collaboration brings those '90s classics back to life. Available online now are eight of our favorite vintage Betsey Johnson styles from the days of grunge, replicated in all their floral glory. Check out some of our favorite shots from the Betsey Johnson Vintage For UO lookbook below and shop the full collection here.

Shop Betsey Johnson Vintage For UO

UO DIY: Flower Crown with Lisa Przystup

Lisa Przystup, a floral designer drawn to the wild over-growths of the countryside, is the talented woman behind James's Daughter Flowers. Her flower crowns can be seen in our recent Stone Cold Fox feature, as well as at Space Ninety 8 this month. Since we're so clearly smitten with her creations, we decided to find out a little more about her and to get some tips for making our very own crowns.
Interview by Katie Gregory

Hey Lisa! How did you get into flower design?
I was working as a freelance writer and I had noticed what seemed to me to be a certifiable trend of lovely, stylish Brooklyn ladies getting into floral design and thought they would be perfect fodder for the New York Magazine’s The Cut’s Style Tribe column. After visiting the designers' studios and interviewing them, I just fell for flowers. I found myself buying cheap bodega flowers and augmenting them with a few precious and expensive stems from Sprout Home. I realized that I actually really enjoyed doing this, and that I wanted to learn more and get better. This past fall I assisted a florist and quietly decided that maybe I would give this a go.

How did you get involved with Space Ninety 8?
I met this lovely crew of super inspirational women when I ended up modeling for Helen Dealtry’s lookbook (a featured Brooklyn designer at Space Ninety 8). These ladies all have studios in Greenpoint in a courtyard that is just so chock full of talent: MCMC Fragrances, Odette, and Bailey Doesn’t Bark all call Dobbin Mews their creative home and they all happen to be featured in Space Ninety 8. These little enclaves are really what make creating in New York so special.

Where do you pull your inspirations?
The wild overgrowth and lines found in nature. The MET. The astounding work of other super talented florists who are light years ahead of me.

How To: Make Your Own Flower Crown

- Floral wire
- Floral tape
- Wire cutters (to cut the wire)
- Sharp scissors or flower clippers (to cut the flowers)
- Household scissors (to cut the tape)

Flower crowns are so much fun and really easy to make. You’ll need floral wire and floral tape – you can find this at almost any floral supply store online. I recently found this great twine covered floral wire that is heftier and provides a sturdier base for the blooms.

1. Wrap the wire around your head for size, leaving a little extra length. Clip it and fashion two u-shaped hooks that you can hook together – these can be bent and adjusted to size.

2. Now for the flowers: you’ll want some greens for filler and then a handful (it’s really up to you) of about six different types of blooms of various sizes. You’re going to start by trimming the stems, leaving them about three inches long and making small mini bouquets - grasp a spring of filler and one to two flowers, wrap the stems in the floral tape (leaving three to four extra inches of tape) and set it aside. Repeat varying the blooms and greens – once you have a handful of these mini bouquets you can start attaching them to the crown.

3. Take your first bundle and attach it to the wire crown using the extra tail of tape – wind it tightly and securely. Add your next bundle with the flowers covering the stems of the first set you attached, this way you’ve camouflaged the stems. Repeat. You can fill the whole crown with blooms, leaving the larger ones toward the front of the crown or you can just fill half of the crown. Where you stop is entirely up to you.

For the crowns I made for the Stone Cold Fox shoot I chose not to fill the whole crown with blooms – I liked that the negative space drew more focus to the blooms that were there.

You can mist the crown with water and put it in a Ziploc bag to keep in the refrigerator until it’s ready to wear. The sad reality of flower crowns is that they won’t last long – the flowers have no water, so they pretty much have a shelf life of two to three hours. Cherish them.

Read the full Stone Cold Fox feature

Interview: Abbey Watkins for Morning Warrior

Tobacco & Leather's Abbey Watkins is an London-based illustrator and print designer with a penchant for skulls, women and a bit of warping. When Los Angeles clothing company Morning Warrior asked Abbey to work on a few summer tank tops for them, she conjured up the energetic warrior spirit of the brand and brought her earth-inspired designs to a whole new world. Here we talk to the 25-year-old beauty to get a glimpse inside her life, workspace and a sneak peek at the look book for the collection.
Interview by Ally Mullen

Introduce yourself!
I'm Abbey Watkins of Tobacco & Leather. I'm 25, living in London and working as an illustrator and print designer.

Where did you go to school?
I went to Manchester Metroplitan Universirty and studied textile design for fashion. I chose Manchester because it's a vibrant city, but it's not too overwhelming. At the time I struggled a lot with my confidence so this played a big part in my decision. 

I always wanted to study fashion in London, but this was the best I could do with the tools and finances I had. It worked out well in the end as I ended up with the best tutor, Alex Russell, and I got a career out of it which I'm very grateful for. I'm from a very small town in the middle of nowhere so university was my way out and my first experience of a real city.

How did you get involved with Morning Warrior and when and how did this collaboration come together?
I was already aware of Morning Warrior when they got in touch about working together; it was obvious we shared some interests and creative visions so we got together and created these three designs.

Tell us about the influences behind your art! 
There are many, many influences but it's really hard to name them! I'm influenced by mythology and ancient gods, strange creatures—especially the mixture of animal and human. I'm interested in things like the occult and witchcraft, shamanism, and hallucingenic visions. I have this deep-rooted love for tribes and people that live closely to the earth, treating nature like a language that can be interpreted and returned. I guess all of that mixed with some '60s pychedelia and old metal album covers is somehwere near my vision. I've still got a lot of work to do to bring it all together though.

What was the driving inspiration behind your collaboration?
There was a loose brief for the collaboration, but with themes like "Mystical", "Animal" and "Bad Girl Biker", Morning Warrior and I were already pretty much on the same page, so it flowed nicely.

How would you describe your style of art to someone who hasn't seen it yet?
I still can't find an answer that satisfies, but the basis of my work is set in pencil realism, with subjects of naked women, skulls, animals, mythic elements and hints of surrealism.

What is your favorite medium to use when creating your illustrations?
Pencil. It's the only one that comforts. If there's color, it's done digitally.

Of the shirts you designed, which is your personal favorite?

I haven't seen them in the flesh yet! But my favorite is the grey Eagles Tank Top. That was my favorite one because I remember learning from it. You are always learning every time you draw but sometimes you can feel it, and I enjoyed that time.

What are your favorite things to draw?
Naked women, skulls, anything where I can play with its form and mold it into something else. That's my new favorite thing to do!

Are you going to wear your own designs?
I never wear my own designs. I hope nobody takes that personally! I just feel weird wearing something that I drew. Like it's somehow saying, "Look what I did!” And that makes me uncomfortable.

What was the… 
Last song or album you listened to: "Desert Ceremony" by Uncle Acid and the Deadbeats 
Last movie you watched: Iron Monkey
Last purchase you made: A black, leather, bondage thigh-harness from Etsy that clips onto your belt loops and wraps around your thigh.
Best part about doing this collaboration: That I got to draw and create and was given artistic freedom. Morning Warrior were an absolute pleasure to work for. It's not always that way with commissions.

Look Book Information: 
Photography by Emman Montalvan
Hair and Makeup by Brittany Sullivan
Model: Courtney Money at PhotoGenics L.A.
Styling by Julie Swinford & Renee Garcia
Clothing by Morning Warrior: Twitter | Instagram

Editorial: Wild At Heart

Hit the road in easy, breezy, adventure-ready new arrivals that will take you anywhere.

Shop the lookbook

Editorial: Great Escape

Sometimes you just need to get away from it all: Find a hideaway to hang with friends, get out on the road, cruise the ocean, explore new streets and hit the beach. We grabbed our crew, headed to the west coast, and didn’t stop adventuring from beach house to boat, through neon nights, up until dawn. Read the full feature here.

UO Beauty: Pop of Color

Makeup artist and photographer Robin Black of Beauty is Boring shows us how to add a pop of color to your look for Spring using new products from our Beauty Shop. Read the full feature here.

Happenings: You & Baggu

To celebrate our new exclusive collaboration with Baggu, we're throwing a party in NYC and you're invited! We caught up with Baggu founder Emily Sugihara and asked her to introduce the collection and spill the contents of her own Baggu (or six)!

Hi Emily! How would you describe Baggu in a nutshell (or small pouch!)? 
We are a brand that puts a tremendous effort into making bags more simple!

What would we find in your Baggu?
Ha, definitely more bags! I always have a leather pouch filled with my fave lip balm (Earth Tu Face), hand lotion (Aesop), and sunscreen (headhunter); two or three of the Standard Baggu shopping bags, and a 3D Zip bag with an extra pair of shoes. I also usually have a small knitting project—I like to keep my hands busy during meetings. Right now I'm making some deeply weird angora mittens.

Tell us about the new collection you have created with Urban Outfitters… 
We were so super excited about the latest Urban collection. We played with a lot of fun patterns both on canvas and leather: Eyes, waves and leopard and snake prints. I love how the vibe of the Duck Bag and leather styles seem more playful or serious totally based on the prints.

What's your favorite Baggu style at the moment? 
I've been rocking the Basic Tote for the past year, but I just switched to a Duck Bag this week, because it finally started raining here in California.

What are some of the people, places and things that inspire your bags? 
Japan! The Japanese have mastered the art of simplicity. We have some old field guides with animal illustrations that have been awesome inspiration for the animal prints. People: The team here! We are mostly designing to fill our own needs.

How has Baggu grown and evolved since you founded the brand in 2007? 
So much! In the last seven years we have done a ton of experimentation, both with products and the way we run the company. Every time we make something new, we learn. I feel like we really know who we are and what we want to make now. We are way more focused.

What are your current obsessions? 
Surfing, surfing, surfing, surfing, surfing, surfing, surfing, surfing, surfing!!! 

What can't you live without? 
Projects! I'm happiest when I'm making things. Right now I'm focused on re-modeling the inside of our van.

Better Together: Olivia & Ben

UO couple Ben and Olivia share the same laid-back attitude, reflected in their cozy home surroundings and unfussy personal style. With a meet-cute story worthy of a Nicholas Sparks novel, we hope this creative pair will continue to make appearances at our holiday parties for years to come. Photographed by Colin Leaman


Hi Olivia! You work in beauty here at UO. What are some of your favorite products?
Too many too count, so I’ll try and keep this short. For my hair I always go to Batiste Dry Shampoo and Klorane’s Magnolia Brilliance Spray. For my body, I’ve been using 417’s Multi Mineral Dry Oil and for a serious night regime I bathe myself in Nuxe’s Huile Prodigieuse. Of course exfoliation is key beforehand, so I always make sure to scrub down with a really abrasive Korean washcloth. I normally order them off some obscure website or have my mom ship them to me from a market she goes to in downtown L.A. As for make up, I have three key items: The Chromographic Eye Gloss by Eddie Funkhouser, Anastasia Brow Gel and Lipstick Queen’s Medieval shade. It’s the perfect everyday glossy red.

What’s your current “holy grail” product?
This winter it’s been Mario Badescu’s Vitamin C serum. It has totally changed my complexion. It recommends a nightly application two times a week, but I’ve completely disregarded this and have been using every day morning and night. Probably something I shouldn’t be advertising, but this thing is a magic potion!

Describe your style in one sentence.
Rugged backwoods grandma meets California girl pretending to be Parisian. Lots of denim. Sorry, that was two.

How has your style changed over the years?
It hasn’t. I’m still wearing jeans I bought when I was 15.

Where do you shop?
I love shopping vintage outside of the Philadelphia area. My good friend is from Reading, PA, and she takes me to the best Salvation Army stores. Here in the city I love Vagabond. And Urban Outfitters of course. I’ve been obsessing over the Reformation collab pieces--I want them all.

How did you and Ben meet?
We used to see each other on the subway ride to work and just smile at one and other like idiots. We were both too shy to actually say hello. I would say it was six months of this before I finally bumped into him at the company holiday party last year. At that point he wasn’t messing around anymore: He asked me for my phone number before he knew my name.

What makes you and Ben better together?
Ben and I are pretty different; in turn I think we balance each other out nicely. We help push each other creatively and intellectually while still being supportive and lighthearted about it all. At the end of the day, it just feels easy and fun.

Do you guys share any items of clothing?
We share a lot of sweat pants, at home pajamas and sorts. He’s stolen a pair of my Baron van Fancy socks, and once I tried to steal this awesome thermal cardigan of his. It was the perfect boyfriend fit (LITERALLY) for layering under my leather moto jacket. I still have my eye on that. Don’t tell Ben.


Hi Ben! You work in graphic design here at UO. How did you get your start?
I was in my last couple weeks of school and the art director at the time found my Instagram. Next thing you know, I’m here.

What are your favorite mediums to work in?
My favorite lately is pen & ink, and watercolor. Gouache is great too. Tracing paper is the most important, though.

What’s your drawing process like at work?
I'll start doodling to get some composition ideas down, and then translate that to the computer. It really all depends what I'm working on.

What about at home?
At home, I'm always drawing. Always drawing and writing. It's my favorite. I bring a sketchbook with me everywhere, a pen, and I always have a Krink on me. Eventually, my drawings go from the book to another surface; canvas, watercolor paper, computer, whatever. If they turn out bad, they sit and collect dust. If they are cool, they go on the internet.

Describe your style.
Pretty graphic. Lots of printed tees, vans, jeans, and plaid shirts. Never anything too fancy.

What are you favorite pieces of clothing?
My current favorites are my Stussy x Club75 long sleeve. Super dope. I also have the WeDidIt tee, which is pretty great.

Tell us about how you and Olivia first got together.
She purposefully bumped into me at our holiday party a year ago and the rest is history.

What makes you two better together?
I tend to be pretty quiet; she’s got a big personality. Yin and Yang.

What’s one of your favorite things about Olivia?
She’s always a lot of fun to be around and never tries too hard. She’s gorgeous, funny, and pretty spontaneous… I’m sounding cliché.

Do you guys own any of the same items of clothing?
No, but I’ve stolen some socks from her before.

Our World: Urban Renewal at Space 15 Twenty

Last week, Urban Outfitters opened a permanent Urban Renewal shop inside of Space 15 Twenty in Los Angeles. Bringing to life the Urban Renewal concept (a line of one-of-a-kind pieces crafted from vintage, deadstock and surplus materials from around the world), here you'll find anything and everything vintage-lovers could possibly want. Unique pieces made from denim, leather, and beautiful printed fabrics mingle with antique treasures and the perfect selection of pre-worn denim. From the candles and crystals by Spellbound Sky to the succulents hanging from the ceiling, this is a shop you'll want to take a few hours to explore. Maddie