Tell us a little bit about how Doll Face started. What's the story behind it?
Our family has been in the beauty business for three generations, and taking care of my skin was passed down from my grandmother and then reinforced by my mom and aunts who all have taken amazing care of their skin. I have so many memories of special beauty days spent around the kitchen table with my mom and sisters. My dad would come in and say, “Wow, look at my beautiful doll faces!”
There are so many clinical brands out there and I thought that taking care of your skin should be a positive, feel-good experience. I've always felt that skincare should be about beauty and glamour, not medicine and problems. Because of that, Doll Face was born! We want women to feel empowered and good about themselves starting from the moment they wash their face in the morning.
You emphasize thinking "outside of the obvious" in sourcing ingredients. Can you share some examples?
Each product contains its own “cocktail” of ingredients, a blend of both natural and scientific, that have been carefully chosen and blended to provide the best possible results. We created our own skin brightening and exfoliating fruit enzyme complex called FruitActiv that we've formulated into all of our cleansers. We discovered Buriti Fruit Oil on a trip to Brazil. It’s an amazing fruit extract that acts as a super anti-oxidant. In its native Amazon basin, it’s called the “Tree of Life” because of its healing properties. We feature it in Nourish, which is our everyday moisturizing lotion.
What three products are in the Doll Face "starter kit," i.e., three products you'd recommend to a new customer, and why?
That’s easy…our Invigorate gel cleanser, Nourish lotion and Soothe under-eye serum. It’s the perfect "little black dress” for your skin; you can’t go wrong. This combo works on all skin types, takes only minutes [to apply] and your skin will look and feel clean and fresh!
What is your own skincare routine like?
I do the 3-step “starter kit” myself, plus I alternate our Brilliance face polish with our gel cleanser 2-3 days a week for extra exfoliating power. I also use our masks once a week to make my skin feel super smooth and glowing! The Reveal peel is loaded with pumpkin and papaya enzymes to maximize its gentle, yet highly effective exfoliating power. It's yummy to put on.
What are your top three tips for skincare, either improvement or maintenance?
I’m a big believer in exfoliation…it really is the secret to keeping skin smooth and radiant. Also, every skin type benefits from a moisturizer; it’s what keeps skin soft and supple and helps fight lines and wrinkles. Lastly, once a week you deserve a little “break," so indulge in a great mask. Put it on and just relax and let the stress slip away…if only for a little while! Also, never go to sleep without taking off your makeup and cleansing your face. It’s absolutely the worst thing for your skin.