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Brands We Love: adidas

After a few seasons out of production, the adidas Stan Smith Sneaker is back. In classic white leather, it’s our summer sneaker of choice. Even if you’re unfamiliar with sneakers and the overarching culture of adidas as a brand (you know, aside from knowing that those adidas Superstar sneaks were the shoe to have in middle school), chances are you’ve heard of the Stan Smith adidas tennis sneaker.





While the shoe was created in the late ‘60s under the name "Haillot," attaching tennis pro Stan Smith’s image to the simple shoe is what turned the design into a fashion mainstay. When Smith was brought on to promote the shoe in the early '70s, the shoe was still being touted as an athletic sneaker. Now, nearly fifty years later, the shoe is no longer seen as athletic attire but rather as a fashion statement. After halting production on the shoe in 2012, adidas is relaunching the iconic sneaker this year, much to the joy of sneakerheads everywhere, and we're excited to get our hands on some of these for summer. #STANSMITH!



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