• Artist Editions: Victoria Hutto X UO


    Designed exclusively for Urban Outfitters, Artist Editions is an ongoing series of limited edition graphic t-shirts created by a rotating roster of artists from around the globe. 

    US@UO designer Victoria Hutto keeps things looking slick as a member of our in-house design team. We stopped by her Philadelphia studio to chat about her work and her newest creations for our Artist Editions Series. 
    Photos by CJ Harvey


    Who is Victoria Hutto?           
    I am a Philadelphia-based graphic designer and a member of Space 1026, a collaborative space or artist studios and gallery exhibitions. In my time there I work on my illustration and printmaking work as well as my ongoing project, Filth Dimension.

    When did you first realize you wanted to be a designer?
    When I realized I enjoyed looking at books more than I enjoyed reading them.


    What’s the first thing you can ever remember making? 
    A turkey drawn from the outline of my hand. You know the kind, everyone’s made one. 

    Tell us about the work you do at UO. How long have you worked here? 
    I work on the web production team designing assets for the app, the desktop site and mobile site each week. I’ve been working for Urban almost four years now.

    Are there any particular artists or designers that you’ve looked up to throughout your career? 
    Primarily, I find inspiration through illustrators and photographers. Some of my favorites are Luke Pelletier, Kiyoshi Awazu, Yvan Guillo, Barbara Kasten, Zoe Strauss and Sam Bassett. All of these artists share a common ground in vibrant color and clean designs. 


    Can you tell us about your designs for Artist Editions? How did the idea come about? 
    I was interested in highlighting the inundation of technology in our every day lives. I used early '90s Internet iconography to play on past representations of hi-tech imagery. It serves as a nod to where we were, and where we are now, in terms of technological advances and accessibility.  

    Do you have any pet peeves when it comes to design? 
    When people take it too seriously. I feel like without creativity, energy, and playfulness you’re just pumping out principles of design.

    What makes a great t-shirt design? 
    A great t-shirt design is one that makes you feel like the moment you put it on you could live in it. It expresses your interests and it feels as though you and it can fuse together.


    Do you have any favorite t-shirts of all time? 
    My favorite t-shirt of all time is a Black Lips shirt I got at a show in high school. It had an image of Britney Spears with a shaved head on it, under that read “bitch” in bloody letters. Unfortunately I had to retire it. R.I.P. Black Lips shirt.
     
    What’s next for you?
    Trying to focus on bringing my designs for my ongoing project, Filth Dimension to life.


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